Building Info

  • Address:
    1303 N. Vel R. Phillips Ave.
  • Taxkey:
    3610344100
  • Status:
  • Assessment:
    $1,713,000 (2015)
  • Year Built:
  • Size:
    55,495 sq-ft

1303 N. 4th St. is a complex of four buildings located in the Haymarket Square neighborhood.

The primary building is three stories and contains 45,450 square-feet of space. It was built in 1902. The second building contains one story, 4,120 square-feet of space and was built in 1910. The third building was built in 1892 and contains three stories. That building has 14,280 square-feet of space and was built in 1892. The fourth building is one-story with 2,000 square-feet of space. It was built in 1986.

The primary building was erected for carriage maker Chas. Abresch Co. The 1892 building was originally built as Engine Co. 2 Firehouse. The firehouse moved out in 1961.

On July 11th, 2015 it was announced that National Ace Hardware would be closing because the store owners had sold the building. The store and building were owned by the Rotter family (brothers Bill and David) through Rotter Investment Realty Co.

The Rotter’s bought the building in 1986 and moved National Ace Hardware in the next year. It was previously located one block away in the warehouse building at 1311 N. Martin Luther King r. Dr. (Mandel Graphics building).

The building was acquired by Hardware LLC, a firm led by Sean Phelan of Phelan Development and Blair Williams of WiRED Properties for $2.5 million in July 2015. The partners intend to convert the building to the Hardware Headquarters. The renovated buildings will maintain the historic character while being converted for use as office and commercial space. A number of amenities are planned including a biergarten, fitness center, bar and restaurant, corporate theater space, boutique-hotel style lobby and shared conference rooms.

A skywalk is intended to be added to the second floor of the firehouse building and the main building.

This property was formerly addressed as 1303 N. 4th St. until 2018.

Content referencing 1303 N. Vel R. Phillips Ave.

Founders 3 Awarded the Leasing Assignment for Hardware HQ
Press Release

Founders 3 Awarded the Leasing Assignment for Hardware HQ

Founders 3 Real Estate Services Announcement – Hardware HQ

Eyes on Milwaukee: Empty Storefronts Conference Scores Again
Eyes on Milwaukee

Empty Storefronts Conference Scores Again

Annual conference on how to revitalize main street back in Milwaukee for its third year.

Izumi’s building on Milwaukee’s east side sold to developer
Citation

Izumi’s building on Milwaukee’s east side sold to developer

 
Eyes on Milwaukee: Bucks Arena Winners and Losers
Eyes on Milwaukee

Bucks Arena Winners and Losers

We count 33 winners, from strip clubs to Scott Walker to the streetcar, and 12 losers, including Frank Gimbel, the Brewers and Seattle.

Plats and Parcels: Bucks Arena Triggering More Downtown Deals?
Plats and Parcels

Bucks Arena Triggering More Downtown Deals?

Downtown is a "on a roll," a developer says, and momentum is building for more real estate moves.

National Ace Hardware ending 65-year run as downtown fixture
Citation

National Ace Hardware ending 65-year run as downtown fixture

National Ace Hardware by Park East to close; building sold to Milwaukee developers
 
Citation

National Ace Hardware will close its Downtown store

 
Citation

The old firehouse you just might miss

Building data on this page, including assessment information, was last updated on April 5, 2024

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