Wheel & Sprocket Hosts the Nation’s Largest Bike Sale

Milwaukee, WI (3.12.2026) – The Bike Expo Sale hosted by Wheel & Sprocket returns April 10-12 at the Wisconsin State Fair Exposition Center in West Allis, kicking off the spring/summer biking season in the midwest. Admission is FREE, and the event runs one weekend only!

Bike Expo Sale will have over 2,000+ NEW & USED ready-to-ride bikes available including electric, mountain, road, hybrid, kid, and cargo bikes – along with thousands of accessories and bike-related gear. Wheel & Sprocket staff and bike industry experts help guide individuals to their perfect bike. In 2025, a bike was sold every 72 seconds. 

The weekend begins with an exclusive VIP Night for Wheel & Sprocket customers on Thursday, April 9th.

• Thursday 5-8pm (VIP Night)
• Friday 12-8pm
• Saturday 10am-8pm
• Sunday 11am-5pm

NEW Extended E-Bike Test Track: Ride the newest 2026 E-Bikes from Trek, Electra, and Tern on our lengthened E-Bike Test Track. Electric bikes are changing the way we ride, and make riding more accessible, by adding pedal assist power to go farther and faster.

Best Time to Buy + 30-Day Test Ride Guarantee: Bike Expo Sale features the best prices of the season, backed by Wheel & Sprocket’s 30-day Test Ride Guarantee, allowing customers to take their bike home and try it out on your local roads and trails. Bike Expo Sale makes it easier than ever to find your dream bike!

Community Groups: More than 50 Community Groups & Organizations will be on-site sharing information about local rides, events, and great places to ride.

Trade-in & Trade-up: Wheel & Sprocket accepts bicycle trade-ins all weekend (analog and electric). Valuations are made through Bicycle Blue Book and honored in the form of a Wheel & Sprocket Gift Card for you to find a NEW bike.

Financing Available: Pay for your new bike over time with convenient, stress-free payment options through Trek Financing.

ABOUT WHEEL & SPROCKET

Since 1973, Wheel & Sprocket has been serving the community and has grown from its original Hales Corners, Wisconsin location to include a total of ten locations in Metro Milwaukee, Wisconsin’s Fox Valley, Madison, and Chicagoland. Wheel & Sprocket is family-owned and operated, and employs over 200 people who have a passion for bicycling. Over the years, Wheel & Sprocket has been recognized as one of the best independent bicycle retailers in the country and has been included as one of America’s Best Bike Shops for over two decades. Community action, engagement, and political advocacy is also an integral part of the company culture including support for over seventy bike events each year.

For more information, visit bikeexposale.com and contact Tessa Kegel with questions.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.