The Salvation Army of Milwaukee County Nears $3.1 Million Goal for Red Kettle Campaign, Calls on Community Support

Milwaukee, WI – The Salvation Army of Milwaukee County is making a final push to reach its 2025 Red Kettle Campaign goal of $3.1 million. As of Monday, January 20, the campaign has raised $2.7 million, leaving $400,000 to fund vital programs before the end of the month.

The Red Kettle Campaign, the largest annual fundraising effort in Milwaukee County, supports essential year-round programs. In 2024, funds from the campaign provided:

• Food for thousands of families through three local pantries
• Winter coats, toys, and holiday meals for children and adults
• Shelter and housing assistance for individuals experiencing homelessness
• Backpacks, school supplies, and disaster relief services across the county

“Giving to The Salvation Army is a commitment to making a difference in the lives of those who need it most,” said Major Beverly Gates, Area Commander. “Every donation provides shelter, food, and hope for people right here in our community. Together, we can show Milwaukee what compassion in action looks like.”

This season, The Salvation Army has already distributed toys to 6,878 children and winter coats to 5,091 individuals. With just one week remaining in the campaign, every contribution will help ensure no one in Milwaukee County goes without essential support.

Community members can contribute in the following ways:

• Mail a donation: The Salvation Army, 11315 W. Watertown Plank Road, Wauwatosa, WI 53226
• Donate online: https://salarmy.us/2025MilwaukeeCountyVirtualRedKettle

“The generosity of our community has been truly inspiring,” Gates said. “With just $400,000 to go, every gift brings us closer to ensuring that families in need have food, warmth, and hope this season.”

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.