MWF Announces Pickleball Play at the Aurora Pavilion & Pickleball Village at Summerfest

Milwaukee, WI (May 14, 2025) – Milwaukee World Festival, Inc. (MWF) is excited to announce a new way for the community to get active at Henry Maier Festival Park this spring and summer: FREE open pickleball play is now available at the Aurora Pavilion at Henry Maier Festival Park through Memorial Day – right in the heart of downtown Milwaukee and just steps from beautiful Lake Michigan.

Whether you’re a seasoned player or just curious about the game, you’ll enjoy this covered outdoor space featuring three courts, open daily from dawn to dusk on a first-come, first-served basis. Enter through the Mid Gate at Henry Maier Festival Park and head to the south entrance of the Pavilion – don’t forget to bring your own paddle and balls.

FREE instructor-led classes, hosted by Pickleball Kingdom, Prolite Sports, and TEAM LAMMI, will be held on Saturdays, May 17 and 24, from 10:00 a.m. to 12:00 p.m. for all ages – it’s a great way to learn the basics and improve your game—all skill levels are welcome.

“The addition of a pickleball pop-up experience reflects Milwaukee World Festival’s ongoing commitment to creating accessible opportunities for the greater Milwaukee community at Henry Maier Festival Park,” said Sarah Pancheri, President and CEO of MWF. “We’re excited to activate the Park beyond our major events and offer a new space for players to enjoy the game.”

Pickleball will continue at Henry Maier Festival Park this summer with the debut of the Dean’s Dip Pickleball Village during Summerfest presented by American Family Insurance. From June 19–21, June 26–28, and July 3–5, 2025, festivalgoers can enjoy pickleball on the north end of the festival grounds. The Dean’s Dip Pickleball Village at Summerfest will feature two courts and:

• Open play each day of the festival
• Celebrity Pickleball Tournament – organized and run by TEAM LAMMI, a Milwaukee sports marketing and event agency
• Clinics and demos with professional players
• Pickleball vendors including Centerline Athletics, Civile Lifestyle Apparel, Pickleball Kingdom, Prolite Sports, Triple Crown Sports, and more.
• Dipping with Dean’s – sampling of new flavors from Dean’s Dip

Grab your paddle and join us at the lakefront – for more details visit www.MilwaukeeWorldFestival.com.

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring hundreds of artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting over one million annually. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more information visit MilwaukeeWorldFestival.com or Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.