Summerfest and UScellular Create Summer of Connection with Return of Interactive Lounge Experience and Show-stopping Lineup

MILWAUKEE (Feb. 25, 2025) – Today, Summerfest presented by American Family Insurance and UScellular unveiled plans to bring back its US Mode Lounge experience, located at the UScellular Connection Stage. The lounge, which launched in 2023, is designed to help festivalgoers connect to what matters most by fostering meaningful in person connections while promoting healthier digital habits, in a vibrant and welcoming lounge atmosphere.

Highlights of the 2025 lounge experience include:

• NEW! Larger-than-Life Interactive Game: Visitors can immerse themselves in a larger-than-life boombox game, where buttons light up to the beat and challenge players to tap them quickly while avoiding digital distractions. A scoreboard tracks performance and participants are awarded giveaways.
• Life in US Mode Pledge Wall: Guests will have the chance to commit to healthier digital habits by stamping the Life in US Mode pledge wall. By pledging to prioritize genuine connections, participants can create a more mindful and fulfilling festival experience.
• Enhanced Relaxation Zone: The lounge offers a shaded oasis to relax and rejuvenate during the festival. Visitors can take a break from the summer heat with shaded areas and comfortable seating, complete with interactive tabletop games to keep them entertained and connected with family and friends as well as fun photo opportunities

The 2025 UScellular Connection Stage for this year’s music festival features a show-stopping lineup with evening headliners like Nate Smith, Ginuwine, Ayra Starr, Young the Giant, Offset, Everclear, Fountains of Wayne, Billy Currington, Fabolous, and more.

“Summerfest is proud to partner with UScellular, whose commitment to bringing new experiences to the festival each year helps create unforgettable memories and meaningful connections for our fans,” said Sarah Pancheri, President and CEO of Milwaukee World Festival, Inc. “We look forward to another year of incredible music and shared moments.”

“We believe that stepping away from the digital world allows us to connect in more genuine ways,” said Marlon Bailey, director of sales for UScellular in Wisconsin. “Summerfest is one of our favorite times of the year. We love being part of this cherished summer tradition, bringing everyone together to enjoy performances at the UScellular Connection Stage and create lasting memories in the US Mode Lounge.”

For this year’s stage lineup and more information visit, Summerfest.com.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2025 will take place June 19-21, June 26-28, and July 3-5. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About UScellular

UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $30 million in hotspots and service to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.