Gibraltar and Feeding His Flock present: TAKIN’ IT TO THE STREETS

A Harvest Benefit Concert to Help the Homeless

By Press Release - Oct 18th, 2017 11:08 pm

Gibraltar. Photo by Michael Horne.

Milwaukee, WI – West Allis-based non-profit, Feeding His Flock in partnership with local musician and owner of popular new music venue Gibraltar, Evan Christian will hold a benefit concert on Sunday, November 5, 2017 from 3 – 8:00 p.m. The concert is free with a suggested donation of $25, and will take place at Gibraltar, located at 538 W. National Avenue, Milwaukee.

The lineup includes Milwaukee Jazz/blues artist Janet O’Mahony alongside the Mark Thierfelder Organ Trio (Thierfelder on organ, Neil Davis on guitar, and Romarcus Jones on drums) and other local and regional jazz and blues artists as yet to be determined. Musicians are invited to sit in throughout the day, keeping the event open and casual. TAKIN’ IT TO THE STREETS will also include a silent auction featuring sought-after items from local businesses.

All proceeds will help Feeding His Flock, a non-profit social service agency with the goal of eradicating homelessness in the Milwaukee area by providing food, shelter, education, and additional resources to those in need. Feeding His Flock volunteers “Take it to the Streets” in converted RVs stocked with donated blankets, clothes, and hot meals to various locations in Milwaukee and West Allis. Founder Debra Sehnert Gonzalez estimates Feeding His Flock has served 7500 different people since starting the organization in 2015.

“There are quite a few homeless outreach teams that do what they do. The difference is that our food trailer serves anyone in need, regardless of their zip code,” said Sehnert Conzalez. “We take it to the streets to meet people where they are,” she continued, and estimates they serve over 100 people on most nights.

Debra founded the organization after working in her church’s food pantry for seven years. It was then that she realized how many people weren’t getting the help they needed because they didn’t have proper identification, the right zip code, or simply couldn’t get to the food pantry.

Building a Home Base

Although their “take it to the streets” method has been incredibly effective, they are hoping to raise enough money through the benefit concert to secure a physical location. Debra hopes the building will not only allow them to take in and store more donations but also serve as a kitchen, sanctuary, and temporary housing for those in need. They plan to continue their mobile approach as well.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

Mentioned in This Press Release

People: Evan Christian, Mark Thierfelder, Neil Davis

Organizations: Gibraltar

Recent Press Releases by Press Release

Milwaukee Youth Take Over Mental Health Conversation with “1More” Campaign

May 5th, 2026 by Press Release

Latina- and Woman-Owned New Berlin Shop Marks 6 Months Helping Families Earn Through Resale

Apr 22nd, 2026 by Press Release

La Segunda celebrates growing community impact, giving families a way to make money while shopping sustainably.

World Premiere of a Fun, New Film by Pam Percy

Apr 22nd, 2026 by Press Release

Brava: A Titillating History of Bras Thursday, May 14, 2026 – Oriental Theatre

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us