Wisconsin Examiner

Do Sales by Home Bakers Need Regulation?

Republican bill creates regulatory system for cottage food industry in Wisconsin.

By , Wisconsin Examiner - Jan 21st, 2026 02:11 pm
Bread. (CC0 Public Domain)

Bread. (CC0 Public Domain)

A Wisconsin Senate committee held a public hearing Tuesday on legislation that would create a regulatory system for the cottage food industry in Wisconsin.

In the hearing of the Committee on Transportation and Local Government, representatives of restaurants, commercial bakeries and grocery stores supported the proposal arguing that the bill would treat all food sellers equally, while the home bakers who would be affected by the bill complained that it would institute harsh income restrictions while subjecting them to requirements that aren’t relevant to the specifics of selling food out of a home kitchen.

Authored by Sen. Eric Wimberger (R-Oconto), the bill has largely Republican support but Milwaukee-area Democratic Reps. Russell Goodwin and Sylvia Ortiz-Velez have signed on as co-sponsors.

Under the bill, cottage food producers would be required to register with the state Department of Agriculture, Trade and Consumer Protection. As part of that registration, people would need to provide a list of all the foods they sell and an ingredient list for each item. Any producer that earns between $10,000 and $40,000 in revenue from their home business would be subject to inspections by DATCP.

Anyone who makes more than $40,000 in revenue would no longer be considered a cottage food producer and would be required to obtain work space in a commercial kitchen.

The cottage food industry in Wisconsin was allowed to grow after a 2017 lawsuit struck down a state law banning the sale of home baked goods. Since then, the state has operated with just the court precedent guiding the industry.

Throughout the hearing, commercial industry representatives pushed for the passage of the bill as it’s written. Lobbying records show that the Wisconsin Bakers Association, Wisconsin Restaurants Association and Wisconsin Grocers Association have supported the bill.

“You have created these rules for me, and I get to be surprise inspected and tested on them to ensure consumer food safety,” Chrissy Meisner, owner of a bakery in Bloomer and member of the Wisconsin Bakers Association, said. “It is clear, even in my small town, that your honor system of them following the rules doesn’t work. There seems to be a need for the same oversight you require of me to sell bread and cookies applied to everyone.”

While much of the testimony in favor of the bill focused on food safety issues, some of those in favor also said they were concerned about competition from home producers.

“There’s only so much food that can be sold into a community,” Susan Quam, executive vice president of the Wisconsin Restaurant Association, said. “And everyone needs to fight for their share of those sales, whether it’s the grocery store, the local bakery, the restaurant or the cottage food baker. However, the first three are regulated, licensed, and have a lot of different and additional requirements that are put upon them to get that same very low profit margin.”

Home producers at the hearing said they would welcome regulation to tame their industry’s current wild west landscape, just not the regulations under the bill as currently written. The Wisconsin Farmers Union and the Wisconsin Institute for Law & Liberty have both lobbied against the bill.

The 2017 lawsuit that helped the industry bloom was litigated by the Institute for Justice, a national non-profit law firm focused on civil liberties. Ellen Hamlett, the organization’s activism manager, said she believes there’s “been a lot of industry pressure” to draft the current version of the bill.

“Wisconsin’s cottage food laws are overdue for reform,” Hamlett said. “It is very important to note that the way that this bill is structured will jeopardize the living of many cottage food producers.”

Jobea Murray, president of the Wisconsin Cottage Food Association, said that the bill represents a huge administrative burden for both the home producers and for DATCP, which will not receive any additional funding for implementing the registration and inspection requirements under the bill. She also said the food safety certifications required under the bill are specific to restaurant-like settings, which won’t help make home produced products safer.

“So we want to work with you to get this right,” Murray said. “[The bill] is a great starting point, but it needs significant changes to truly support Wisconsin’s cottage food economy.”

A lot of the opposition to the bill was centered around the $40,000 revenue cap. Several speakers noted that most states that allow the sale of cottage foods have no cap or else set their caps much higher. Iowa and Illinois do not set a cap on their cottage food sales while Minnesota’s revenue cap is $78,000.

Food fight: Cottage foods bill sparks debate between home bakers and industry groups was originally published by the Wisconsin Examiner.

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