Sophie Bolich

Bay View Restaurant Heirloom Opening

'Farm-to-truck' eatery will make its brick-and-mortar debut on Aug. 26.

By - Aug 15th, 2023 10:45 am

Site of Heirloom’s Bay View restaurant, 2378 S. Howell Ave. Photo taken Aug. 14, 2023 by Sophie Bolich.

In perfect synchronization with its late-summer namesake, Heirloom MKE is ripe and ready for the grand opening of its first brick-and-mortar restaurant.

The farm-to-table eatery, 2378 S. Howell Ave., will welcome its first guests on Aug. 26, according to an announcement from owners Pete and Jess Ignatiev.

Throughout the past five months, the couple have transformed the Bay View restaurant space, formerly the site of Lazy Susan, into a permanent home for their mobile concept.

With licenses secured, renovations wrapped up and health inspections completed, the Ignatievs were on the home stretch of achieving their longtime dream.

But tragedy struck in late July, when an overnight fire broke out on the Heirloom MKE food truck, destroying the vehicle — and with it, the Ignatiev’s main source of income.

In the days after, the community rallied around the business, offering support in both words and donations. A go-fund-me campaign raised $18,030 for Heirloom, while Goodland Supply Co. designed a tongue-in-cheek t-shirt with sales benefitting the business. Fellow business-owners from across the city are also pitching in by hosting a food truck rally at 1840 Brewing Company. A percentage of sales from the Aug. 20 event will be donated to Heirloom.

“The restaurant industry can be tough, but swear, it holds the best people,” the couple said in response to the widespread support. “We promise to pay this forward as soon as we land right-side-up again.”

Despite the literal baptism by fire, the Ignatievs have remained steadfast in their goal to open the brick-and-mortar by the end of the summer. In fact, they’ve been breaking in the new kitchen for several weeks now. After the fire, the couple launched an online ordering system and began selling carryout meals from the restaurant space.

After a trying few weeks, things are beginning to fall into place again. Starting on Saturday, Aug. 26, Heirloom will open with a full menu and — with any luck — a full dining room.

The restaurant will serve a variety of comfort dishes with something for everyone to enjoy, according to a social media post from the owners. That includes both meat-heavy meals and vegetarian offerings, as well as options for vegan and gluten-free eaters.

The permanent location also allows for a liquor license, granting the Ignatievs the opportunity to debut a craft cocktail menu. The couple plan to offer both boozy and non-alcoholic drinks, with a lineup of local and craft beers to boot.

Reservations are now open, and can be secured online. The restaurant will start with dinner service only for opening weekend, with lunch service to commence on Saturday, Sept. 2.

Lunch service will be first come, first served, while reservations are highly recommended for dinner.

Opening hours for Heirloom MKE will be Wednesday through Friday from 4 p.m. to 10 p.m. and Saturday through Sunday from 11 a.m. to 10 p.m.

If you think stories like this are important, become a member of Urban Milwaukee and help support real, independent journalism. Plus you get some cool added benefits.

Categories: Food & Drink

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us