Milwaukee Chip Co. Is Purely Local
New business sells Wisconsin-grown potatoes, locally manufactured, with a unique taste.
Many people tried something new to occupy their time when the pandemic set in last March, be it completing puzzles, catching up on television shows or having virtual gatherings with friends.
“I’ve always wanted to start my own business. I thought it would be a fun challenge to build something new from scratch.”
“I knew I wanted to make a local potato chip, but I didn’t realize I could do it with a locally-grown potato. In the summer of 2020, as I was learning everything I could about different varieties of potato, I discovered that Wisconsin is the third-largest grower of potatoes in the United States,” said Moeller. “I spent the summer calling and visiting potato farms across Wisconsin, learning all I could about their potato varieties and seasonal availability.”
So while Wisconsin lacks a locally-branded potato chip, it supplies plenty of the ingredients. That meant Moeller didn’t have to go far to find what he needed to make his chips.
He started the business in Riverwest, but quickly found a home at UpStart Kitchen, 4323 W. Fond du Lac Ave. Created by the Prism Economic Development Corporation, the facility is designed to serve as an incubator for start-up food businesses, with a commercial kitchen and food processing equipment. It opened in 2020, alongside Moeller’s new business.
“I’ve spent the past several years doing corporate office work, and Milwaukee Chip Company is my attempt to do something different,” he said.
Now Moeller is working to find businesses looking to add some local flavor to their offerings and scale up his supply chain.
“We pick up fresh Wisconsin-grown potatoes every week, directly from the farm. It’s a real win-win situation. We get fresh, high-quality potatoes, and we have the privilege of supporting Wisconsin agriculture in the process.”
If you want to get your hands on a bag right now you’ll have to go to Black Husky Brewing in Riverwest or Nice Sandwich in West Allis.
“You’ll see our chips in more and more places over the next couple months,” said Moeller.