Ethan Duran

Puerto Rican Restaurant For South Side

Lareños Restaurant, 1601 W. Lincoln Ave., offers "authentic," plantain-centric cuisine.

By - Jan 12th, 2021 03:40 pm
1601 W. Lincoln Ave. Photo by Jeramey Jannene.

1601 W. Lincoln Ave. Photo by Jeramey Jannene.

A new restaurant specializing in Puerto Rican cuisine opened on Milwaukee’s South Side.

Brunilda Rosado opened Lareños Restaurant at 1601 W. Lincoln Ave. in September and is now seeking to add a full-service bar to her establishment.

The restaurant currently offers a range of items, including mofongo with pork chunks (a Puerto Rican dish centered on fried plantains), triple meat sandwiches and tostones (twice-friend plantains).

Rosado wasn’t able to comment when Urban Milwaukee reached her by phone. Her son Joel Cabrera said that the venture started in 2018 as a food truck that sold hot dogs.

The restaurant is open from 11 a.m. to 7 p.m. daily, according to Cabrera.

“We’re just here to eat with our community,” said Cabrera. “There’s a lot of Puerto Ricans, but not as many like the Mexican population. We try to give our people some food to enjoy.”

A Facebook page shows a variety of dishes.

A liquor license is currently pending before the Common Council. Rosado is the sole owner of the business according to the application.

The building was previously home to multiple iterations of Lopez Bakery. The latest iteration was opened in 2016 by friends of the Lopez family, but didn’t make it. The prior iteration closed 10 years prior.

José Lopez opened five bakeries in Milwaukee, Racine and Waukesha dating back to 1978. He bought the Lincoln Ave. property in 1996 according to city records, but lost the building in property tax foreclosure in 2019. Lopez Properties LLC bought the building back in February 2020.

The remaining Lopez Bakery & Restaurant is owned and operated by Lopez’ son Jorge Lopez and his wife Cindy at 1100 W. Historic Mitchell St.

City records show Emer Martinez acquired the Lincoln Avenue property for $10,000 on July 30th.

The 4,056-square-foot, two-and-a-half-story building was built in 1914 according to city records. Two apartments are located upstairs.

Prior to its life as a bakery, the building spent decades as a funeral home. The facade has A.W. Wojcieszak inscribed in it, a reference to its long-time proprietor Anton William Wojcieszak. Historic newspaper ads marketed the business explicitly to what was then the area’s predominantly Polish residents.


If you think stories like this are important, become a member of Urban Milwaukee and help support real, independent journalism. Plus you get some cool added benefits.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us