See Inside The Oriental Theatre Overhaul
Milwaukee Film taking full advantage of pandemic to accelerate renovations.
You might not recognize the main theater at the Oriental Theatre, 2230 N. Farwell Ave., if you saw it today, and that’s not just because the COVID-19 pandemic has left it shuttered for months.
Milwaukee Film, the non-profit that took over operation of the 93-year-old theater in 2018, is replacing all of the seats and making a host of other upgrades to movie palace.
Work, which represents the third phase of a renovation plan, is currently underway on both the 1,080-seat main theater and one of the two 220-seat theaters. Work on the other 220-seat theater, the west theater, was completed in 2019 as part of the second phase of renovations.
The work is being funded from a $10 million capital campaign completed by the non-profit in spring 2019. The organization had originally anticipated having to make the upgrades in stages, but closed its theater in March and has not reopened because of the pandemic.
One of the upgrades to main theater includes prep work to install a 1925 Wurlitzer organ. The theater lost its previous organ, a 1931 Kimball, because the non-profit group that owned it had it removed prior to Milwaukee Film taking over the theater. It was originally from the Warner Grand Theatre that is now being redeveloped by the Milwaukee Symphony Orchestra and was installed in the Oriental theater in 1991. The theater’s original organ was removed in 1959.
Work on the project is scheduled to wrap up in October.
As part of the first phase of upgrades, the non-profit replaced the projection equipment and rebuilt and expanded the first-floor restrooms.
The organization is still planning a film festival for 2020, but it will be a virtual event. You can also watch a wide variety of independent films and support the non-profit through its Sofa Cinema program that offers a new selection each week.
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