Journal Sentinel Website Goes Generic
New site even more USA Today-like, a cookie cutter version of other Gannett papers.
Today was the D Day or make that G Day, as the Milwaukee Journal Sentinel became even less of a local paper and more like a replica of USA Today, the flagship newspaper of the Gannett/Gatehouse company that owns the Milwaukee daily.
It looks quite different than the old jsonline, which you can see the Google Wayback machine here. The old site looked more editorial, while the new one has a huge ad at the top of the page that gets far more prominence than the headlines.
The new site has reduced the size of some editorial photos to less than a postage-stamp in size and has dropped the link to “Watchdog” stories in the navigation bar. But then the JS does far fewer watchdog stories than in past years.
While deemphasizing the news, the new site’s nav bar upgrades sports further, going from just Sports to separate tabs for Sports and Packers. Go Green Bay!
The old site’s list of stories running down the left hand side now has smaller type size for headlines and divides stories into neat little boxes of News, Sports, Business, Communities, Entertainment, and everyone’s favorite — Life.
Gannett seems to allow only the smallest variations from the cookie cutter template: Thus the JS nav bar gets a Packers tab while the Courier Journal instead gets “Life” and the Arizona Republican gets “Things to Do”. But who needs that when there’s so many Packers stories to read?
The only surprise in all this is that the JS was able to hold out until now in changing fully to a cookie-cutter website. As of today it’s fully Gannett-sized and ready to run all those syndicated stories that the corporate algorithms show all Americans are sure to love.
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