Jeramey Jannene
Eyes on Milwaukee

Hoping for a 50-Story Lakefront Tower?

City consolidates land parcels, Rinka envisions tower, but no development imminent.

By - Jan 29th, 2020 04:48 pm
815 East, with The Couture, US Bank Center and Norhwestern Mutual Tower. Rendering by RINKA.

815 East, with The Couture, US Bank Center and Northwestern Mutual Tower. Rendering by RINKA.

The city inched forward a marquee development site near Lake Michigan last week, and Colliers International is marketing the site. but don’t expect a tower to emerge anytime soon.

The Common Council unanimously approved a Certified Survey Map that consolidates three parcels into a single development site. The 2.66-acre site was formed by the reconfiguration of the Lake Interchange on Interstate 794, which included moving ramps and streets as the Hoan Bridge was rebuilt.

The site overlooks Lake Michigan and N. Lincoln Memorial Dr. and is located just south of the proposed The Couture apartment tower and 833 East office building. But until now, it’s legally been three different parcels, 420 N. Van Buren St., 727 E. Clybourn St. and 815 E. Clybourn St. Now it will be unified, simplifying future development.

“As a part of all the lakefront changes in recent years, this is just part of the mechanics,” said Department of City Development planner Greg Patin in an interview. “It creates the parcel that can be developed.” The city routinely consolidates parcels to allow buildings to be built over property lines or splits parcels to divide ownership.

Real estate brokerage firm Colliers International is marketing the lakefront site for development, complete with plans by RINKA that show how a 50-story would fit on the site.

“It’s a once-in-a-generation site, a very unique opportunity in Milwaukee’s history to get the site right,” said Colliers partner Lyle Landowski when the plans were unveiled in September.

The 50-story tower, which would be the city’s tallest, includes 5,000 parking spaces at its base and between 28,000 to 32,000 square feet of office space per floor. An elevated greenspace is depicted overlooking the bend in the freeway.

The site is currently owned by the Wisconsin Department of Transportation and listed for sale for $13.9 million. It was previously considered by Johnson Controls, but those plans never advanced. It was also included in a pitch to Amazon as part of the HQ2 process.

More information on Collier’s plans are available on the MKE Gateway website.


Site Changes

Flyby Video

Development Site

815 E. Clybourn St. Photo by Jeramey Jannene.

815 E. Clybourn St. Photo by Jeramey Jannene.

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One thought on “Eyes on Milwaukee: Hoping for a 50-Story Lakefront Tower?”

  1. joerossm says:

    5,000 parking spaces? Is that misprint?

    Miller Park has 12,000 spaces, but that accommodates a crowd of almost 45,000 people.

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