Northridge Mall Worth $2.5 Million
The three buildings need $6 million in repairs. Oh, how a mighty mall has fallen.
“How did you go bankrupt?”
“Two ways. Gradually, then suddenly.”
—Ernest Hemingway, The Sun Also Rises
Neglected buildings, and mismanaged fortunes face similar downward trajectories — a slow decline followed by a catastrophic collapse.
Northridge Mall, on the northwest corner of the City of Milwaukee is a case in point. The 100-acre shopping center was developed in 1972 by members of the Kohl family, who managed it closely from their Milwaukee base of retail stores.
Following a development model common among similar projects (including its sister mall Southridge), it had four large department store anchors: J. C. Penney, Sears, Gimbel’s and Boston Store.
But unlike a fortune made of paper, the collapse of a million-square foot building can indeed be catastrophic to individuals and to the community at large. On Thursday, April 11th, city officials issued a condemnation order against the Chinese owners of the property,
As my colleague Jeramey Jannene noted in a story, the order sets in motion a process of demolition of the building, and for possible seizure by the city. The order was announced at a press conference held at the site by Mayor Tom Barrett and Ald. Chantia Lewis, who represents the district.
The building would require some $6 million in repairs to be made habitable according to city calculations. Yet the improvements have a total assessed valuation of merely $81,700, or about $0.07 per square foot. By that standard a 2,000 square foot house would be valued at $140. But this is a million square foot property — about the same size as the U.S. Bank Building, Wisconsin’s tallest. The vacant property, in addition to providing a health and safety hazard, has a depressing effect on the neighborhood — and on city tax collections.
The Rise and Fall of the “Super Regional” Mall
Northridge and its sister mall Southridge, which opened in 1970, were twin developments of Herb Kohl and Taubman Centers, Inc., a national mall operator. (Kohl sold Northridge and Southridge in 1988 to different operators at about the time he took his seat in the U.S. Senate, and three years after he bought the Milwaukee Bucks.)
Northridge was located in what had been the Town of Granville, which was the site of a contentious battle in the mid-1950s between the City of Milwaukee and residents who resisted annexation to the city. The city won most of the property, while the remainder became the 4.39 square mile Village of Brown Deer. The annexation pushed Milwaukee’s city limits up to the border of the 42-square mile Town of Mequon, in Ozaukee County, which incorporated as a city in 1957, halting Milwaukee’s northward expansion.
Although Granville’s acreage, largely agricultural, was now within the city limits, its development followed the suburban model, with large lots and the abandonment of the city’s grid for new streets. The developers of Northridge probably anticipated the completion of a northwest freeway that would bring an interchange to N. 76th St. and W. Brown Deer Rd., but this was not to be and may have contributed to the mall’s decline, since most national merchants required such proximity to the interstate system. (Southridge Mall, which survives, has much better access.)
The development included nearby housing, including Northridge Lakes, a rare high-rise residential building, and the nearby Alexian Village retirement facility. But these structures, while in sight of Northridge, were a good quarter mile away. Today, we embrace the ethic of “Live-Work-Play” in a single neighborhood; Northridge separated these uses, and now 100 acres lie fallow beneath a surface of asphalt topped by a crumbling structure that was once the crown jewel of mercantile activity, seventies suburban style.
What Lies Ahead?
The investment firm owns three separate parcels, two of which face In Rem proceedings by the city in addition to the condemnation order. Taxes for 2017 are delinquent in the sum of $105,767.27 for the 973,087-square foot parcel at 9009 N. Granville Station Rd., which includes the giant building. The land is valued at $1,161,600, while in 2009 it was assessed at $2,904,100, evidence of the blighting effect of a vacant building on the property it occupies. In 2009 the building, already vacant for six years, was valued at $596,000, while today it is assessed at a mere $81,700.
Taxes are delinquent for 2017 in the sum of $64,557.10 for the 604,700-square foot parcel at 9101 N. Granville Station Rd. Curiously, 2018 taxes for both properties are current on the installment plan, as are $46,100 taxes for the third parcel, a 448,537-square foot property. In all, the Black Cedar group owns 2,026,324 square feet of land, or over 46 acres, valued at $2,418,900 for the land, or $1.19 per square foot. The city clearly feels this is not the highest and best use of the property, and thus has undertaken its condemnation.
The catch, according to Jannene’s story, is that demolition costs could total $12 million, which is double the sum the city has budgeted for all city demolitions this year. The city could use its powers to encumber the property with that expense, and eventually recoup its investment when the site is redeveloped, possibly with Tax Incremental Financing funds.
By Way of Contrast
A 689,555-square foot parcel of the property was redeveloped in 2004 as the site of a 173,090 square foot store for Menard, Inc., the Eau Claire-based home improvement retailer. Today the land is assessed at $2,057,900, or $2.97 per square foot. The building is assessed at $4,431,100 for a total assessed valuation of $6,489,000. Taxes of $180,534.52 are current on the installment plan.
Northridge Mall Today
- Name of Property: Northridge Mall
- Address: I.) 9009 N. Granville Station Rd.; II.) 9101 N. Granville Station Rd.; III.) 8221 W. Northridge Mall Rd., City of Milwaukee
- Assessed Valuation:
- PARCEL I:
- The 973,087 square foot lot is assessed at $1,161,600 ($1.19/s.f.) and the 1,120,440 square foot improvements are valued at $81,700 for a total assessed valuation of $1,242,700. (2009 assessment: $3,500,100)
- Taxes: 2018: $87,254.45; Paid on Installment Plan; current
- Taxes: 2017: $86,340.62; DELINQUENT, Interest: $19,426.65; Total: $105,767.27
- PARCEL II:
- The 604,700 square foot lot is assessed at $721,900 ($1.19/s.f.) and the improvements are valued at $0 for a total assessed valuation of $721,900
- Taxes: 2018: $52,718.33; Paid on Installment Plan; current
- Taxes: 2017: $52,699.66; DELINQUENT, Interest: $11,857.44; Total: $64,557.10
- PARCEL III:
- The 448,537 square foot lot is valued at $535,400 ($1.19/s.f.) and the Improvements are valued at $0 for a total assessed valuation of $535,400
- Taxes: 2018: $46,100; Paid on the Installment Plan; current
- The 2,026,324 square foot property is valued at $2,418,900 ($1.19/s.f.) and the 1,120,440 square foot improvements are valued at $81,700 ($0.07/s.f.) for a total assessed valuation 0f $2,500,600
- Owner: US Black Spruce Enterprise Group, Inc., Germantown, MD. Registered Agent could not be identified. Firm, a Chinese investment group, purchased properties for a total of $6,000,000 on 07/24/2008.
- Type: Super Regional Shopping Center; Commercial Land
- Architect: Could not be determined
- Year Built: 1972
- Neighborhood: Northridge
- Aldermanic District: 9th; Chantia Lewis
- Walk Score: 39 out of 100 “Car-Dependent” Most errands require a car. City Average: 62 out of 100
- Transit Score: 38 out of 100 “Some Transit” A few nearby public transportation options. City Average: 49 out of 100
- How Milwaukee is it? It is 15 miles northwest of Milwaukee City Hall
- 1937 Aerial Photograph
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More about the Future of Northridge Mall
- Plats and Parcels: BMO Tower Tops Out - Jeramey Jannene - Jun 23rd, 2019
- Eyes on Milwaukee: Nothing New in Northridge Mall Plan - Jeramey Jannene - Jun 6th, 2019
- Eyes on Milwaukee: Asian Market at Northridge By 2021? - Jeramey Jannene - May 28th, 2019
- Eyes on Milwaukee: Northridge Owners Appeal Raze Order - Jeramey Jannene - May 3rd, 2019
- What’s It Worth?: Northridge Mall Worth $2.5 Million - Michael Horne - Apr 15th, 2019
- Eyes on Milwaukee: City Moves to Demolish Northridge Mall - Jeramey Jannene - Apr 11th, 2019