Jeramey Jannene
Eyes on Milwaukee

City Will Fund Walker’s Point Project

$525,000 for affordable housing project at 7th and National.

By - Nov 17th, 2017 09:57 am
704 Place. Rendering by Tredo Group and Arc-Int Architecture.

704 Place. Rendering by Tredo Group and Arc-Int Architecture.

A city committee gave initial approval to a proposal for the city to contribute $525,000 in an affordable housing development in Walker’s Point. The 60-unit apartment building, to be known as 704 Place, is being developed by a partnership of Rule Enterprises and Impact Seven at 704 W. National Ave., yet another sign of the redevelopment boom in the Walker’s Point neighborhood.

The proposed building is scheduled to be completed in December 2018. It would include a mix of units (with one, two and three bedrooms), spread over four floors. Forty-nine of the 60 units would be set aside for residents making no more than 60 percent of the area’s median income, with an additional two units set aside for families earning under 80 percent of the area’s median income. Monthly rents are expected to range from $328 to $1,150.

The board of the Redevelopment Authority of the City of Milwaukee unanimously advanced the proposed Tax Incremental Financing (TIF) district Thursday afternoon. The site is currently assessed for $693,000. The project has an estimated cost of $12.6 million.

Rule Enterprises has been pursuing the project since 2015. The firm is led by Brandon Rule, who grew up in nearby Clarke Square. “I wanted my first project to be where I was from,” he told the RACM board.  The upstart developer is a recent graduate of the ACRE program designed to train minorities and women in real estate development.

Rule’s partner, the non-profit Impact Seven, has developed over 2,000 rental housing units since 1980.

The district would be developer-financed, a lesser-used version of a TIF district that places the risk on the developer, who must front the cash in exchange for repayment through the new property tax revenue created by the building’s increased assessment. The payback period is estimated at 20 years. The city has increasingly supported the use of such districts to fill financing gaps in project budgets.

The complicated project would rely on a variety of other financing sources, including a brownfield cleanup grant, a city-facilitated loan from the federal Department of Housing and Urban Development, a grant from the Wisconsin Economic Development Corporation and low-income housing tax credits from the Wisconsin Housing and Economic Development Authority. The development team is also deferring a portion of their development fee.

The complex of buildings on the 1.75-acre site, most recently used as storage by local grocer El Rey, would be almost entirely cleared and cleaned by the development team. Soil testing has found heavy environmental contamination on a portion of the site that was formerly used by a dry cleaner in the 1950s and 1960s. “A significant chunk of our financing is actually going into the dirt,” as Impact Seven’s Kristine Giornalista told the commissioners. The heavily contaminated soil will be sent to a special landfill, while other less contaminated areas will be covered.

The project, which borders Interstate 43/94, would include a 66-stall surface parking lot. That lot would border the elevated highway, with the apartments pushed as far east on the site as possible. A plaza will be constructed at the corner of the site on W. National Ave. and N. 7th St.

Catalyst Construction is slated to serve as the project’s general contractor according to Rule. Arc-Int Architecture is serving as the architect of record on the project with Tredo Group providing conceptual architectural design services.

Terms of the TIF district require the development team to have 40 percent of project “worker hours” completed by unemployed or under-employed city-certified participants in the Residents Preference Program. Qualifying small business enterprises are required to complete 25 percent of the project’s costs.

The proposal will next go before the Common Council’s Zoning, Neighborhoods and Development Committee.


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9 thoughts on “Eyes on Milwaukee: City Will Fund Walker’s Point Project”

  1. Terry says:

    They should change the name immediately. “Walker’s” Point has a terrible ring to it. How about McCabe’s Point, Flynn Point, Sargent Point etc…any of those sound much better!

  2. Tim says:

    Wrong Walker Terry. It’s like the difference between Thomas Jefferson & Jefferson Davis.

  3. mbradleyc says:

    George H. Walker was one of the three Founders of Milwaukee. Free your mind.

  4. Huck L. Berry says:

    This bulding is atrocious. It looks like a mix between Cabrini Greens and the Zablocki VA Medical Center. Good thing there’s surface parking!

    Unfortunately, the only reason this project is getting rubber stamped without debate is because Brandon Rule is a graduate of the city’s diversity developer program. He’s never developed anything in his life, yet has managed to talk his way onto some important boards and get millions of dollars in free money. Fair play to him, he’s got hustle, just no experience or taste. He ought to lose his place on Walker’s Point Architectural Review Board for pushing this eyesore.

    This project would never be approved on the East Side, Downtown, Third Ward, Bayview, etc. Thank you Alderman Perez for building something even uglier than Bradley Tech’s roof — which looks like a cross between a Menard’s lawn shed and a quonset hut stripped off some airfield after the Vietnam War.

    Walker’s Point doesn’t need anymore low income housing at the moment. Most of the near southside is already low income. Walker’s Point needs people with disposable income to support the growth of local businesses. Oh, I know, let’s take a block that is already chock full of poor people looking for work, and flood it with even more subsidized poor people looking for work. Bad for the economy — but great if you want to demographically stack the deck to ensure re-election.

    Is Russell Stamper going to include this project in his “disparity” study since it doesn’t fit his narrative?

  5. Huck L. Berry says:

    There was supposed to be street facing retail on National as well — looks like they gave that up for some generic plaza.

  6. Terry says:

    @Tim, I was being facetious!

  7. Matt G says:

    Hi Jeramey, did they say how soon the project’s going before the Zoning Committee? I live on 7th and we’ve been excluded from the process. Is it too late for design changes?

    @Huck – The ACRE program isn’t the issue. The disparity is in the design approval process. This development is ugly as sin and looks like a prison.

  8. Jeramey Jannene says:

    @Matt G – I would guess it will appear on the December 12th committee agenda. It isn’t on the agenda for tomorrow.

    I am unsure if the proposed building meets existing zoning for the city (which would mean the discussion would only be about city financing, and not the project design).

    Of interest, the architect for the project did tell me that they’re working on a redesign. I don’t know how significant that will be, but the final product will not be what appears in the rendering.

  9. Matt G says:

    @Jeramey – Thanks for the info. I’ll just email the developer directly with my questions.

    I’m glad to hear the architect is making some changes. I was too harsh on the design…just surprised by the rendering after hearing rumors of NYC-style brownstones. I hope they don’t build all the way out to the sidewalk…we could use more trees and green space being so close to the highway. Either way it’s going to be a huge improvement…can’t wait.

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