Vim and Vigor at The Brewery

Construction at 926 W. Juneau Ave. Photo by Jeramey Jannene.

The biggest project underway at the former Pabst Brewery is the construction of two apartment buildings. Indiana-based Milhaus is developing the two buildings, known as Vim and Vigor, totaling 274 units. The words vim and vigor have long been associated with the Pabst brand.

One building, which will include 7,000 square-feet of retail space, 110 apartments and 130 parking spaces, is being developed on the northeast corner of N. 10th St. and W. Juneau Ave. The second building, for which foundation work is progressing, is under construction at the northwest corner of N. 10th St. and W. McKinley Ave. That building will include 164 apartments and 170 parking spaces.

Joseph Lee & Associates is serving as the project architect. Greenfire Management Services is leading the construction of the buildings. Blair Williams‘ WiRED Properties is consulting with Milhaus on the project.

The buildings are scheduled for completion in summer 2018. The project has an estimated cost of $45 million.

We last profiled the project in mid-July as part of a look at the many changes happening at The Brewery. The area is much busier now then it was in 2006 when the late Joseph Zilber acquired the abandoned complex.

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BrewLab Lofts Cancelled, Replaced by Milwaukee Film

Building 14 and Building 15 at The Brewery. Photo by Jeramey Jannene.

One of the projects I reported on in July is no more. The BrewLab Lofts, a 43-unit apartment complex planned for two historic Pabst buildings has been replaced by a business incubator for the film industry.

Tom Daykin broke the news earlier this week that a partnership of Milwaukee County Executive Chris Abele and Academy Award winning writer and director John Ridley had acquired the buildings at 1037 W. McKinley Ave.

Developer Joshua Jeffers made approximately $600,000 in the six months he held the building. He purchased the buildings in February for $2.6 million from Cardinal Stritch University, which is retrenching to its main campus in Fox Point.

While no formal tie to Milwaukee Film Festival has been announced, Abele and Ridley both serve on the board of the organization. The announcement earlier this summer that the film festival is taking over the Oriental Theatre on the Lower East Side came with the news that Abele is pledging $2 million to the effort to expand the organization.

Multiple sources have told Urban Milwaukee in the past few months that the Milwaukee Film Festival is looking for new office space. The non-profit organization currently leases space in the Railway Exchange Building.