Michael Horne
Taverns

This Is It, Our Oldest Gay Bar

Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar.

By - Nov 14th, 2014 10:57 am
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Opened in 1968, across from Cathedral Square, the no-frills joint is the state's oldest continuously-operated gay bar. Back to the full article.

Photos - Page 3

2 thoughts on “Taverns: This Is It, Our Oldest Gay Bar”

  1. Anonymous says:

    Many a night, after going out dancing (remember Papagaios, Club Marilyn, The Factory, La Cage?) everyone would end up at This Is It for last-minute drinks – many of us have such an affection for it because of those yesteryear times!

  2. Robert says:

    I left Milwaukee over 30 years ago. I’m coming up to visit an old friend, taking Amtrak. I told her I’d find some watering hole until she gets off work. She suggested a bar on Jefferson and something. I replied “Jefferson and something? It’s been over 30 years. I wonder if it’s This Is It?” Sure enough. I haven’t been there in probably 35 years. Looking forward to some nostalgia.

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