Nomad World Cup Village Wins First Match
County committee okays temporary lease for Nomad bar's huge, month-long, outdoor World Cup event on Park East land.
Restaurant and tavern operator, Mike Eitel‘s vision to bring The Nomad World Cup Pop-up Village 2014 to Milwaukee won its first match at yesterday’s meeting of the Milwaukee County Economic and Community Development Committee as they approved a temporary lease for a lot located between N. 4th and N. 6th streets within the Park East.
The agreement is worth $5,000 per month to the county, which is comparable to parking lease agreements the county currently has in the Park East. But Teig Whaley-Smith, Milwaukee County Economic Development Director, said the value of the event to the county goes beyond dollars, as it would “build excitement and momentum for the Park East and the City of Milwaukee.”
When attempting to explain the likely cost of access to the event for the public Eitel responded, “I don’t want to use the S-word, but it will be cheaper than Summerfest.”
The lease agreement was approved on a 6 to 0 vote, a big win, and will go before the full Board of Supervisors for approval on July 25th, 2013. After this qualifier there will still be a variety of permits, licenses, and approvals needed from the City of Milwaukee, but winning the match with the county is likely the key to launching Milwaukee into the World Cup.