Jeramey Jannene

Name a Milwaukee Street

The City is holding a contest to rename a Fifth Ward street. What's your suggestion?

By - Aug 12th, 2012 10:04 pm
Pittsburgh Avenue

Pittsburgh Ave – what should it be called next?

The City of Milwaukee is holding a contest to rename Pittsburgh Avenue. And while “Jeramey Drive” or “Jannene Ave” seem like natural fits to me, the city is likely looking for something that reflects the planned water-business cluster for the area known as Reed Street Yards.

The renaming is one step in the development of long-vacant parcel of land on the southern edge of downtown. Located in the Walker’s Point neighborhood, Reed Street Yards is planned as home for a number of water-related companies. To facilitate the development of the “water research and technology park”, the city is using tax-incremental financing for a number of improvements, including extending Pittsburgh Avenue west through the site from its current terminus at S. 3rd Street. Given the intended prominence of Reed Street Yards, the city, Water Council, and the developer have agreed to rename the street something that doesn’t advertise another city. The road extension is to be constructed in 2013.

The City has only two guidelines for submitting your proposed name.

  • The street name cannot exceed 13 characters (the direction — N/S/E/W — and suffix — Ave/St/Dr/etc. — do not count as characters). Spaces for multiple words are allowed, but do count as characters.
  • The new street name cannot be the name of an existing or former Milwaukee street (for example, Reed Street cannot be used because 2nd Street was once called Reed Street, nor can Canal Ave because there is a Canal Street, nor can Lake Street because there is a Lake Drive.)
Submit your suggestion at the contest website, but also please share it in the article comments. Let’s see if Urban Milwaukee readers pick a different winner than the City.
Categories: Real Estate

26 thoughts on “Name a Milwaukee Street”

  1. sean says:

    Jennings drive. If Brandon stays in town, it’s a win, if not, we point to it as Greg Jennings drive.

  2. Erik says:

    I submitted Coast Avenue. The accelerator building and entrace to the Yards will then be at 3rd & Coast, as in “Third Coast”

  3. Wes says:

    I submitted “Atwater” Street. It’s Milwaukee because we have Atwater Park and Beach in Shorewood. It relates to the water-related firms to come. And it’s a twist on a more modern @water.

  4. Dave Reid says:

    @Erik I like how that works…nice!

  5. Paul Bachowski says:

     Buoy Lane: Water reference and catalytic buoying of area.

  6. Peter Zanghi says:

    I submitted Aqua Avenue. I think Aqua Drive actually rolls off the tongue better, but “drive” probably isn’t the right choice in this context.

  7. I would leave the name alone. There are lots of Milwaukee Streets in other towns. Do we really want to set this precedent?

  8. Frank says:

    I submitted ‘Glacier Ave.” since the Menomonee River Valley was initially created by retreating glaciers. It would be nice to add a historical and educational element back into society.

  9. Erik says:

    @Bruce I did think of that too, and you have a point, as there is a Milwaukee St. in Pittsburgh. Though it’s not exactly without precedent, i.e. Reed St no longer exists, Wisconsin Ave was formerly Grand Ave, et al.

  10. M says:

    I submitted Voda Street. That is the word meaning “water” used in a few countries in eastern Europe and in Russia.

  11. Bill Kissinger says:

    The whole Pittsburgh retaliation angle is covered here:

  12. Jake Rost says:

    Uecker Dr.

    He needs a street! He has stuck with this town for 50+ years!

  13. Bill Sell says:

    Fresh Water Place
    Comment: I like to aim high, this name puts our expectations on the line, and it fits.

  14. blurondo says:

    Common Good Lane.

  15. Peter Zanghi says:

    @ Bill Sell I really like that one!

  16. Not Rich Meeusen says:

    Badger Meter Dr.

  17. getch says:

    The city should sell the street name to the highest bidder.

  18. Dave says:

    I agree with #7 (Bruce) and i understand the Mayor’s reasoning, but being from Pittsburgh, I gotta throw this out there, how about: Three Rivers???

  19. C A says:

    I submitted both Aqua Avenue and Alluvial Avenue

  20. Mr. Michael Horne says:

    I suggested Lake Street, which was what the street was called prior to its 1926 renaming. It was named “Pittsburgh” not after the city, but after the paint company, which had opened a building there at that time. There would be no confusion with Lake Drive (I hope) since none of the addresses would duplicate North Lake Drive addresses. And thanks, Bill Kissinger, for providing a link to my article on the subject.

  21. getch says:

    @ Mr. Michael Horne, previous names cannot be used per Jeramey’s article.

  22. LUXI says:

    What’s wrong with Pittsburgh? Just that it advertises another city? According to the person above me, it was an old painting company, which I think is beautiful and historical, and it makes me sad that that piece of history will now be lost because some dude in a suit said so. That’s kind of ridiculous, and I hope we’re not paying tax dollars to deal with this trivial issue (seriously)… SO on that note: I like it how it is now. But if I had to choose, I’d choose Limerick Lane.

  23. Cuthbert says:

    @Mr. Horne. Yes, there will be confusion. Various times over the years, I’ve heard Layton Boulevard incorrectly referred to as Layton Avenue (once on a PBS broadcast about the Frank Lloyd Wright homes adjacent to Layton Blvd.) Both streets exist and are 3.5 miles apart. Having similarly street names will be particularly confusing to out-of-towners.

  24. Bill Sweeney says:

    Philadelphia St or Oil City St but if it can’t be a name from Pennsylvania, how about Glaucus St. Glaucus (Greek: Γλαῦκος) was a Greek prophetic sea-god, born mortal and turned immortal upon eating a magical herb. It was believed that he commonly came to the rescue of sailors and fishermen in storms, having once been one himself.

  25. Steven Blackwood says:

    Keep Pittsburgh. Everyone downtown already knows its name.

  26. CA says:

    I also suggested Poseidon Place, as Poseidon is the Greek god of the sea (water).

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