Name a Milwaukee Street
The City is holding a contest to rename a Fifth Ward street. What's your suggestion?
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Pittsburgh Ave – what should it be called next?
The City of Milwaukee is holding a contest to rename Pittsburgh Avenue. And while “Jeramey Drive” or “Jannene Ave” seem like natural fits to me, the city is likely looking for something that reflects the planned water-business cluster for the area known as Reed Street Yards.
The renaming is one step in the development of long-vacant parcel of land on the southern edge of downtown. Located in the Walker’s Point neighborhood, Reed Street Yards
is planned as home for a number of water-related companies. To facilitate the development of the “water research and technology park”, the city is using tax-incremental financing for a number of improvements, including extending Pittsburgh Avenue west through the site from its current terminus at S. 3rd Street. Given the intended prominence of Reed Street Yards, the city, Water Council, and the developer have agreed to rename the street something that doesn’t advertise another city. The road extension is to be constructed in 2013.
The City has only two guidelines for submitting your proposed name.
- The street name cannot exceed 13 characters (the direction — N/S/E/W — and suffix — Ave/St/Dr/etc. — do not count as characters). Spaces for multiple words are allowed, but do count as characters.
- The new street name cannot be the name of an existing or former Milwaukee street (for example, Reed Street cannot be used because 2nd Street was once called Reed Street, nor can Canal Ave because there is a Canal Street, nor can Lake Street because there is a Lake Drive.)
Submit your suggestion at the contest website
, but also please share it in the article comments. Let’s see if Urban Milwaukee readers pick a different winner than the City.