Dave Reid

Two 20-story buildings proposed in East Town

By - Mar 8th, 2008 05:24 am
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New Land Enterprises is proposing to build two 20-story mixed-use buildings on properties near Kilbourn Ave and Van Buren St. Specifically, last year New Land Enterprises purchased the Edwardo’s Pizza property at 700 E. Kilbourn Ave. as well as the vacant lot across Kilbourn Ave. A portion of the lot across Kilbourn Ave. has been developed into Terrace Row Condominiums while the remain portion awaits this development to be utilized. Renderings of this project currently displayed on Workshop Architects’ website portray shorter buildings indicating the final design is still very much in flux. Although these renderings are still a work in progress they emphasize the projects potential to increase population density and rebuild the urban fabric.


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New Land planning downtown high rise (scroll down)

The site location is pictured below via Google Maps Street View.

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Categories: Real Estate

7 thoughts on “Two 20-story buildings proposed in East Town”

  1. JuanMilwaukee says:

    FINALLY! A building needs to rise on the SE corner of Van Buren and Kilbourn. I want more stories though. It is a signature site and it will afford spectacular views!

  2. Dave says:

    I’ve been having this discussion about would one 40-story building be better than the two 20-story buildings. And first I assume it is economics that stops a developer from building taller but that aside would I rather one building and one vacant lot or two buildings with no vacant lots and well I think I’d prefer the two buildings. But to each their own.

  3. Michael says:

    Its great to see the last of the vacant land in the East Town area by Cathedral Square finally get developed. The views from the north tower will be of Juneau Village, Yankee Hill, Cathedral Square and the lakefront. For the south tower it will have views of the north tower, Kilbourn and University Club Towers, Northwestern Mutual and St. John’s Cathedral. My guess is that the north tower would sell units at a higher price than the south tower because it will have more interesting skyline and lakefront views than the south tower which will won’t have any lakefront views.

  4. Dave says:

    Agreed I’m really looking forward to this project so here’s hoping things go well at CPC on the 31st.

  5. Jeremiah Mann says:

    Has the team ever considered making one 36 storey tower on the southend of Kilbourn Ave. and the other four stories is retail, fitness, plaza and parking(with some levels below ground). That would really boost the milwaukee skyline to the north because if you notice most of our skyline sits on Wisconsin Ave. so that would really be something great to add to Milwaukee because Milwaukee has seen it’s share of 20 storey highrises. Please respond as soon as possible and tell me what you think.

  6. Dave says:

    Jeremiah> Well what I’d say is that if a developer believes they can make it economically feasible to build a 40 story then well I imagine they would attempt to do so. Now I don’t know but I believe the cost of one 40 story building may be more than 2 20 story buildings because of things like the cost of a tower crane and the style of construction required. Additionally while I’d prefer to see below ground parking to do so adds significant costs to a development and therefore make most of the units expensive.
    i.e above ground structured parking 15k -25k per spot and below ground 30k to 50k per spot. So basically in todays market below ground parking equals high end expensive condos. Not saying that’s good or bad but understand it changes the equation.

    Personally I’m glad to see the land be developed and would taller be nice sure as improved skyline has some merit but to me it is about filling in the urban fabric by ridding our streets of vacant lots. Further the addition of potentially 1000 new residents will only make East Town stronger and will help draw more retail.

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