Summerfest Releases 2016 Festival Results
In addition to this year’s party, a special effort was made to raise excitement for the huge celebration in 2017 – the 50th Summerfest.
MILWAUKEE (July 14, 2016) – Milwaukee World Festival, Inc. officials announced results of Summerfest 2016, reporting attendance of 804,116. This total is 4.1% above 2015 attendance. In total, Summerfest employed nearly 2,097 seasonal employees overall. Additionally, over 320 volunteers provided over 3,200 hours of support for festival services.
“Hosting the legendary Paul McCartney was just one aspect of our success in 2016. Thanks to an incredibly diverse line-up of talented artists, the continued participation of our fans and the commitment of our partners, vendors and volunteers, Summerfest again delivered on its status as “The World’s Largest Music Festival.” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.
In addition to Paul McCartney, there were several other musical highlights, including a blockbuster line-up in the Marcus Amphitheater with artists like Luke Bryan, Sting and Peter Gabriel, a co-headlining performance by Chris Stapleton and Alabama Shakes, Blake Shelton and Weezer and Panic! At The Disco. On the grounds stages, Summerfest welcomed first time headliners like Hollywood Vampires, Jason Derulo, Ryan Adams and The Shining, Garbage, Chris Isaak, Milky Chance and The Decemberists. Enhancing the traditional evening headlining performances, daytime headliners Chris Lane, Diane Coffee, Neil Finn, Drew Baldridge and Howard Jones drew capacity crowds. Finally, Summerfest added enhanced video performances from artists like Violent Femmes, Fitz & the Tantrums and Willie Nelson and artist interviews with O.A.R., Gavin DeGraw, Kacey Musgraves and others via the Summerfest You Tube channel.
As in years past, Summerfest and its sponsors provided patrons with FREE or discounted admission promotions each and every day of the festival. In total, 92,271 patrons – or 11.4% of all attendees – took advantage of admission promotion offers. Additionally, Summerfest staff thanked patrons by giving away 25,000 weekday admission tickets for FREE (a ticket value of $325,000) during the Opening Day ticket giveaway.
Beyond music, Summerfest fans enjoyed a variety of fun activities during the festival. A Summerfest staple, patrons took in beautiful views with 95,755 trips on the Skyglider presented by Taiwan Excellence. The “Wheel in the Sky” giant Ferris wheel provided patrons with 18,428 rides and, on the water, 3,500 fest-goers took advantage of the Badger Meter paddle boats. Though no one was lucky enough to sink a hole-in-one, some patrons came close with 19,977 swings attempted at the Meijer Hole-In-One with CBS 58.
In addition to this year’s party, a special effort was made to raise excitement for the huge celebration in 2017 – the 50th Summerfest. As a way to kick off the celebration and thank patrons for decades of support, Summerfest offered the 50,000 for Summerfest 50 promotion and gave a free commemorative ticket to Summerfest 2017 to all patrons entering the festival from noon – 5:00 pm on July 10. Stay tuned for more exciting information and announcements about the upcoming 50th soon. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.
Press Releases by Summerfest
Tom Petty and The Heartbreakers Bring Their 40th Anniversary Tour to the Marcus Ampitheater at Summerfest’s 50thDec 9th, 2016 by Summerfest
Chris Stapleton will appear as very special guest. Tickets go on sale Friday, December 16 at 10:00 a.m. CST.
U.S. Cellular and Milwaukee World Festival, Inc. Sign New 10-Year Deal that Includes Building a Redesigned U.S. Cellular Connection Stage in 2018Dec 8th, 2016 by Summerfest
New stage area, with largest video screen yet, and new guest amenities
Summerfest and ReverbNation Partner Again to Offer Free Artist Submission Platform for the 50th Edition of “The World’s Largest Music Festival” in 2017Dec 1st, 2016 by Summerfest
Submissions Now Open at ReverbNation.com
Red Hot Chili Peppers will Headline the Marcus Amphitheater on June 28 and P!nk will headline on July 2
Summerfest’s V.P. of Entertainment, Bob Babisch, wins Festival Buyer of the Year Award at the 2016 IEBA Conference in Nashville, TNOct 17th, 2016 by Summerfest
IEBA is the leading not-for-profit trade organization for live entertainment industry professionals who buy, book and sell talent.
Improvements will be completed for 2017 Festival Season and 50th Edition of Summerfest