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Press Release

8th Annual Tour of America’s Dairyland Cycling Events June 17-26

10 local communities to participate in popular family-friendly event

By - Jun 14th, 2016 04:40 pm
The Tour of America's Dairyland wants to bring a bike race to Bay View. Photo by Jeramey Jannene.

The Tour of America’s Dairyland wants to bring a bike race to Bay View. Photo by Jeramey Jannene.

MILWAUKEE— (June 14, 2016) – Neighborhood events complete with entertainment, family fun and kids activities are on tap when the prestigious cycling races of the Tour of America’s Dairyland roll into local communities from June 17-26, presented by the Wisconsin Milk Marketing Board.

The largest competitive road cycling event in the United States, the Tour of America’s Dairyland welcomes an average of 500 racers, from Junior to Pro level, to the starting line each day in 10 Wisconsin communities. Representing 36 states and 13 countries, racers compete for more than $175,000 in cash and merchandise before an estimated 155,000 passionate spectators.

The 2016 schedule features 10 race events, including two new venues and two dates on the coveted USA Cycling Pro Road Tour:

Friday, June 17           East Troy Cycling Classic  (Criterium)
Presented by Dennis & Janice Klumb Family Foundation

Saturday, June 18       Giro d’Grafton  (Criterium)
Presented by Aurora Health Care and Celebrate Grafton

Sunday, June 19         Waukesha Carl Zach Cycling Classic  (Criterium)
Presented by Couri Insurance

Monday, June 20         Downtown West Bend Criterium (new venue)
Presented by Delta Defense

Tuesday, June 21        Schlitz Park / Downtown Milwaukee (Criterium)

Wednesday, June 22   Race the Harbor Criterium – Port Washington

Thursday, June 23      Shorewood Criterium Cycling Classic
Presented by Tim Hart DDS, Rainbow Jersey Bicycles, Village of Shorewood

Friday, June 24           Café CentraalBay View Classic  (Criterium)
Presented by the KK BID

Saturday, June 25       USA Cycling NCC Event: ISCorp Downer Classic  (Criterium)
Presented by Smart Choice MRI

Sunday, June 26         USA Cycling NCC Event: East Tosa Gran Prix  (Criterium)
Presented by East Tosa Alliance

A phenomenal family-friendly event, spectators can expect roughly eight hours of high-energy racing daily with speeds topping 35 mph during the Pro races, along with food and drink, entertainment, specials guests such as Alice in Dairyland, and free low-fat chocolate milk from the Wisconsin Milk Marketing Board.

According to Bill Koch, executive director of Tour of America’s Dairyland, “Grab a cowbell and bring the family to cheer on the riders in this exciting, free, international cycling event. Experience communities you’ve never been to before or get to know your own downtown a little better. Enjoy a hot cup of this, a cool sip of that, a taste of local culinary creation, and spend some time seeing what the local merchants have to offer!”

Click here for more information on the Tour of Americas Dairyland.

About VISIT Milwaukee

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $5.1 billion in Greater Milwaukee in 2015 and supported more than 50,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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