Jeffrey Ferchoff
Jeffrey Ferchoff owns World of Beer on Brady St. and loves Beer City.
Jeffrey Ferchoff
How long have you lived in Milwaukee and why did you choose to move here?
I have lived in Milwaukee my whole life, besides some years living/graduating from Arizona State University and working in Florida for a Beach Co. Milwaukee is where I chose to live and develop what I do today. Milwaukee is the Beer capital and also the Custard capital of the World, so what better place then to own a Malt Shoppe and a Beer Bar. Also I enjoyed my job in Florida, so why not bring some of that spirit to Milwaukee’s Beach.
What about Milwaukee makes it a place you want to work and play?
I chose to live my life in Milwaukee because of business opportunities, friendly people, good friends and family. Milwaukee has a rich history and I enjoy the nightlife, great restaurants, fine arts and lakefront we have to offer. Milwaukee will always have a small town feel to it. I get to meet alot of great people and organizations because of where I put myself in the community.
I’m really excited for 2013 and looking forward to Harley Davidson’s 110 Anniversary Party. Milwaukee has great events throughout the year and where my businesses are located gives me an opportunity to be apart of the best events in Milwaukee: Brady Street- Bradford Beach- Village of Greendale.
What is one thing you’d like to see change about Milwaukee?
Milwaukee has been in a tough spot with high unemployment rates and our state has been working on improving the business climate. Something that needs to change is to give small business owners and large companies more tax incentives and loan access to create more opportunity. I would like to see some of the depressed areas of Milwaukee developed and revitalized by working with the business community.
What do you do?
As an entrepreneur I have developed 3 businesses in the Milwaukee area. Currently I own and operate Ferch’s Malt Shoppe & Grille, World of Beer on Brady St. and Bradford Beach Cabana Co. – alongside Surg Restaurant Groups Mike Polaski and Todd Gawronski of G1.
Newaukeean of the Week
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Israel “Izzy” Lugo
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What a strange place! I’ve been there: It’s a bland, no personality bar, fitting more to the atmosphere of sterile Brookfield Square rather than Brady St. Im surprised he decided to open it here: he probably would have made more money staying in the burbs. Selection is good though!