WISN 12 Raises $137,300 for The Salvation Army

MILWAUKEE, WIS. (December 22, 2020) – For the first time ever, WISN 12 and The Salvation Army joined forces for the ‘#RescueChristmas’ fundraiser. It provides toys, along with food, clothes, and shelter services, to children and families in need across Southeastern Wisconsin.

From December 7, 2020 through December 20, 2020, the campaign was promoted both on-air and online to solicit donations from generous viewers. More than 1,200 donors contributed over $103,000. Plus, an anonymous donor contributed a $10,000 match to boost giving. Proceeds will be used to provide toys, meals, coats, hats, gloves, and shelter for children across Milwaukee and its surrounding areas.

“It’s truly inspirational for everyone here at WISN 12 to be a part of this special mission with The Salvation Army,” says Jan Wade, president and general manager of WISN 12. “It embodies the spirit of the holiday season – everyone coming together, opening up their hearts, showing generosity, and demonstrating kindness – all for the greater good of others. As always, our generous viewers stepped up to join this effort and the outcome was just spectacular.”

‘#RescueChristmas’ also raised more than $22,000 through a partnership with the Winter Wonders holiday lights event at Boerner Botanical Gardens in Whitnall Park. Those who visited Winter Wonders from December 18, 2020 to December 20, 2020 received a WISN 12 Discount and a donation was made by Winter Wonders to the ‘#RescueChristmas’ campaign for each vehicle attending the event. Winter Wonders donated more than $16,000 based on attendance during the WISN 12 weekend and an additional $6,000 was collected from Red Kettle donations by Winter Winders attendees.

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly-owned subsidiary of Hearst Corporation.  Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.