WISN 12 Names Jason Ferguson as General Sales Manager
Ferguson, a former local sales manager of WISN 12, returns to Milwaukee after serving as general sales manager at KCWE in Kansas City since 2013.
MILWAUKEE, WIS. (May 29, 2018) – WISN 12 has announced that Jason Ferguson will be the station’s new general sales manager, effective June 4, 2018. In this role, Ferguson will lead the station in developing sales strategies, directing departmental activities, overseeing client relations, and more. Ferguson, a former local sales manager of WISN 12, returns to Milwaukee after serving as general sales manager at KCWE in Kansas City since 2013.
“We’re very pleased to have Jason returning to the WISN 12 family,” says Jan Wade, president and general manager of WISN 12. Having worked at the station for five years before as our LSM, Jason has a solid understanding of our market, and has worked with many if not most of our clients before. He has a very positive and engaging manner, and will seamlessly hit the ground running,” added Wade.
Prior to his positions as general sales manager of KCWE and local sales manager of WISN 12, Ferguson’s career has included posts at a number of other television stations across the country. He has also served as national sales manager of WDSU in New Orleans, La., national sales manager of WAPT in Jackson, Miss., and an account executive for WXII in Winston-Salem, N.C. Ferguson returns to Milwaukee with his wife and two children.
“My family and I are ecstatic to be moving back to Milwaukee. We are looking forward to the Milwaukee summer and everything that this amazing city has to offer,” states Ferguson. “I am eager to lead the incredible sales department at WISN 12 and begin working with our clients.”
About WISN 12 and Hearst Television
WISN 12, the ABC station in Milwaukee, is owned by Hearst Television Inc, a wholly-owned subsidiary of Hearst Corporation. Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst. The Company’s Web address is www.hearsttelevision.com.
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