Press Release

WISN 12 Leads the Way in Early Evening News

“WISN 12 News This Morning” Grows Audience

By - Aug 1st, 2019 10:06 am

MILWAUKEE – August 1, 2019 – According to the latest Nielsen data, “WISN 12 News at 6” p.m. draws southeastern Wisconsin’s top local news audience in the early evening, weekdays from 4 to 6:30 p.m., with a 5.2 household rating, followed by “WISN 12 News at 5” p.m. with a 5.0 rating.  The rankings for the full early evening local news lineup are as follows.

Rank Station Program Time HH Rating HH Impressions
1 WISN 12 NEWS AT 6 6:00 p – 6:30 p 5.2 44,196
2 WISN 12 NEWS AT 5 5:00 p – 5:30 p 5.0 42,409
3 WITI FOX6 NEWS-6PM 6:00 p – 6:30 p 4.3 36,727
4 WITI FOX6 NWS-5:30P 5:30 p – 6:00 p 4.0 34,171
5 WTMJ TODAYS-LIVE-6 6:00 p – 6:30 p 4.0 33,597
6 WITI FOX6 NEWS-5PM 5:00 p – 5:30 p 3.8 31,889
7 WITI FOX6 NEWS-4PM 4:00 p – 5:00 p 3.2 27,532
8 WTMJ TODAYS-LIVE-5 5:00 p – 5:30 p 3.1 26,264
9 WDJT 58 NWS AT 5PM 5:00 p – 5:30 p 3.1 25,957
10 WTMJ TODYS-LVE-430 4:30 p – 5:00 p 2.2 18,274
11 WDJT CBS58 NEWS@4PM 4:00 p – 5:00 p 2.0 17,079
12 WTMJ TODAYS-LIVE-4 4:00 p – 4:30 p 1.7 14,315

ABC’s “World News Tonight with David Muir,” weekdays at 5:30 p.m., continues to draw the market’s top audience for national news with a 6.4 household rating.  It is followed in the half hour by “NBC Nightly News” on WTMJ (4.8), and “CBS Evening News” on WDJT (3.2).

“We work hard each day to bring southeastern Wisconsin viewers the stories that are important and meaningful to their lives,” says Jan Wade, president and general manager of WISN 12.  “We are also grateful to continue to earn the loyalty and trust of our viewers, who depend on us to lead the way with that coverage.”

“WISN 12 News This Morning” grew its weekday 4:30 to 7 a.m. audience by 4 percent year to year, averaging a 2.3 rating over the two-and-a-half-hour time period.  This marks the fourth consecutive major sweeps period of audience growth for the weekday morning newscast, following year-to-year growth in November 2018, February 2019 and May 2019.

“WISN 12 News at 11 a.m.” also marks its fourth consecutive major sweeps period with audience growth.  The hour-long newscast is currently number two in its time period with a 2.5 rating, and a 41 percent year-to-year audience increase over “Dr. Oz” in the time period last year.

Weekdays at 10 p.m., WITI leads the half-hour with a 5.8 rating, followed by WISN (5.0), WTMJ (3.6) and WDJT (2.7).

Note:  Each rating point represents 8,484 households in the Milwaukee DMA.

Source:  Nielsen Media Research Live +Same Day Preliminary Household Ratings for July 4-31, 2019

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television. Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.  The radio stations are leaders in Baltimore news/talk and rock music listenership.  Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.  The Company’s Web address is www.hearsttelevision.com.

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