WISN 12 Leads All Weekday Newscasts With the Top Four Audiences in Households and Total Viewers

MILWAUKEE – November 25, 2020 – With one day remaining in the first major sweeps period of the television season, Nielsen data shows WISN 12 draws the top four weekday local news audiences among southeastern Wisconsin households and total viewers. The station held the top three spots in November 2019, February 2020, May 2020, and July 2020.

The top five weekday news audiences in southeastern Wisconsin households and total viewing for November 2020 are:

M-F News Rank	Viewing Source	Program	Start Time	End Time	HH IMP (00)	P2+ IMP (00)
1	WISN-TV 12.1	ABC-WORLD NWS	5:30 PM	6:00 PM	734	1,071
2	WISN-TV 12.1	12 NEWS AT 5	5:00 PM	5:30 PM	599	841
3	WISN-TV 12.1	12 NEWS AT 6	6:00 PM	7:00 PM	553	792
4	WISN-TV 12.1	12 NEWS AT 10	10:00 PM	10:30 PM	491	743
5	WTMJ-TV 4.1	NBC NITELY NWS	5:30 PM	6:00 PM	481	722

“ABC World News Tonight with David Muir,” the network’s national newscast on WISN 12, continues to be the market leader with the top news audience overall at 73,400 households and 107,100 total viewers.

The top weekday local newscast is “WISN 12 News at 5” p.m. with 59,900, viewing households and 84,100 total viewers, followed by “WISN 12 News at 6” p.m. and “WISN 12 News at 10” p.m.

“With a historic pandemic election, a Covid-19 case surge, a tornado in our southern counties, and a mass shooting at Mayfair Mall, November was another unprecedented month in this unprecedented year.  Through it all WISN 12 News lead the way with important local coverage,” says Jan Wade, president and general manager of WISN 12. “I could not be more proud of everyone at WISN 12, both in front of the camera and behind it. Their continued commitment to the viewers of southeastern Wisconsin is unequalled,” added Wade.

WISN 12 also leads in every competitive weekday news time period from morning to night in the key demographic of persons 25-54.

 

P25-54 Imp (00)	4:30-5a	5-6a	6-7a	7-9a	11a-1p*	5-5:30p	5:30-6p	6-6:30p	10-10:30p
WISN	61	84	124	117	79	167	208	169	200
WITI	30	58	96	113	46	122	133	130	128
WTMJ	28	48	65	75	46	74	132	82	79
WDJT	11	9	9	25	55	37	51	n/a	53
TVHH Imp (00)
WISN	103	152	231	290	269	599	734	553	491
WITI	73	139	243	268	198	282	286	283	287
WTMJ	59	108	158	160	209	296	481	313	239
WDJT	33	31	54	122	178	225	295	n/a	190
P2+ Imp (00)
WISN	154	201	286	384	312	841	1,071	792	743
WITI	98	193	329	367	250	406	415	413	398
WTMJ	73	130	186	202	280	411	722	476	338
WDJT	39	39	72	164	245	313	387	n/a	281
P18-49 Imp (00)
WISN	50	60	91	100	62	142	170	140	162
WITI	25	47	86	101	43	110	117	119	103
WTMJ	22	39	52	41	37	67	105	76	51
WDJT	10	7	7	19	42	29	42	n/a	38

* Viewing impressions for local news in the time period, i.e.  11a-12p on WISN and WITI, 12-1p on WTMJ, and 12-12:30p on WDJT

NOTE:  WDJT airs “Jeopardy” at 6p

“WISN 12 News at 11” a.m. is the only local midday newscast to grow its audience year-over-year across household (+23%), total viewers (+12%), persons 18-49 (+18%) and persons 25-54 (+31%).

Saturday morning at 9 a.m., WISN 12 added a second hour of “Good Morning America” to the schedule, which draws 17,700 household impressions in its first sweeps period, improving the time period by 14% year to year.

Sunday evenings, “WISN 12 News” at 10 p.m. grew its audience year-over-year across household (+3%), total viewers (+13%), persons 18-49 (+68%) and persons 25-54 (+51%).  Sundays at 10:30 p.m. the station grew its local news audience in household (+5%), total viewers (+25%), persons 18-49 (+75%) and persons 25-54 (+84%).

“Upfront” the station’s community affairs program hosted by Adrienne Pedersen, grew its household and total audience year-over-year with a combined 33,200 household (+20%) and 52,300 total viewer impressions (+49%) for its Sunday 9 a.m. and 11 p.m. broadcasts.

Source:  Nielsen Media Research Live +SD preliminary program average household ratings for 10/29/20-10/24/20 and program average demo ratings for 10/29/20-10/22/20; program average household and demo ratings for 2019 are 10/31/19-11/27/19

 

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television. Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.  The radio stations are leaders in Baltimore news/talk and rock music listenership.  Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.  The Company’s Web address is www.hearsttelevision.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.