WISN 12
Press Release

WISN 12 Leads All Weekday Newscasts With the Top Four Audiences in Households and Total Viewers

Station Draws Top Weekday News Audiences Morning to Night in Persons 25-54

By - Nov 25th, 2020 11:10 am

MILWAUKEE – November 25, 2020 – With one day remaining in the first major sweeps period of the television season, Nielsen data shows WISN 12 draws the top four weekday local news audiences among southeastern Wisconsin households and total viewers. The station held the top three spots in November 2019, February 2020, May 2020, and July 2020.

The top five weekday news audiences in southeastern Wisconsin households and total viewing for November 2020 are:

M-F

News Rank

Viewing Source Program Start Time End Time HH IMP (00) P2+ IMP (00)
1 WISN-TV 12.1 ABC-WORLD NWS 5:30 PM 6:00 PM 734 1,071
2 WISN-TV 12.1 12 NEWS AT 5 5:00 PM 5:30 PM 599 841
3 WISN-TV 12.1 12 NEWS AT 6 6:00 PM 7:00 PM 553 792
4 WISN-TV 12.1 12 NEWS AT 10 10:00 PM 10:30 PM 491 743
5 WTMJ-TV 4.1 NBC NITELY NWS 5:30 PM 6:00 PM 481 722

“ABC World News Tonight with David Muir,” the network’s national newscast on WISN 12, continues to be the market leader with the top news audience overall at 73,400 households and 107,100 total viewers.

The top weekday local newscast is “WISN 12 News at 5” p.m. with 59,900, viewing households and 84,100 total viewers, followed by “WISN 12 News at 6” p.m. and “WISN 12 News at 10” p.m.

“With a historic pandemic election, a Covid-19 case surge, a tornado in our southern counties, and a mass shooting at Mayfair Mall, November was another unprecedented month in this unprecedented year.  Through it all WISN 12 News lead the way with important local coverage,” says Jan Wade, president and general manager of WISN 12. “I could not be more proud of everyone at WISN 12, both in front of the camera and behind it. Their continued commitment to the viewers of southeastern Wisconsin is unequalled,” added Wade.

WISN 12 also leads in every competitive weekday news time period from morning to night in the key demographic of persons 25-54.

 

P25-54 Imp (00) 4:30-5a 5-6a 6-7a 7-9a 11a-1p* 5-5:30p 5:30-6p 6-6:30p 10-10:30p
WISN 61 84 124 117 79 167 208 169 200
WITI 30 58 96 113 46 122 133 130 128
WTMJ 28 48 65 75 46 74 132 82 79
WDJT 11 9 9 25 55 37 51 n/a 53
                   
TVHH Imp (00)                  
WISN 103 152 231 290 269 599 734 553 491
WITI 73 139 243 268 198 282 286 283 287
WTMJ 59 108 158 160 209 296 481 313 239
WDJT 33 31 54 122 178 225 295 n/a 190
P2+ Imp (00)                  
WISN 154 201 286 384 312 841 1,071 792 743
WITI 98 193 329 367 250 406 415 413 398
WTMJ 73 130 186 202 280 411 722 476 338
WDJT 39 39 72 164 245 313 387 n/a 281
P18-49 Imp (00)                  
WISN 50 60 91 100 62 142 170 140 162
WITI 25 47 86 101 43 110 117 119 103
WTMJ 22 39 52 41 37 67 105 76 51
WDJT 10 7 7 19 42 29 42 n/a 38

* Viewing impressions for local news in the time period, i.e.  11a-12p on WISN and WITI, 12-1p on WTMJ, and 12-12:30p on WDJT

NOTE:  WDJT airs “Jeopardy” at 6p

“WISN 12 News at 11” a.m. is the only local midday newscast to grow its audience year-over-year across household (+23%), total viewers (+12%), persons 18-49 (+18%) and persons 25-54 (+31%).

Saturday morning at 9 a.m., WISN 12 added a second hour of “Good Morning America” to the schedule, which draws 17,700 household impressions in its first sweeps period, improving the time period by 14% year to year.

Sunday evenings, “WISN 12 News” at 10 p.m. grew its audience year-over-year across household (+3%), total viewers (+13%), persons 18-49 (+68%) and persons 25-54 (+51%).  Sundays at 10:30 p.m. the station grew its local news audience in household (+5%), total viewers (+25%), persons 18-49 (+75%) and persons 25-54 (+84%).

“Upfront” the station’s community affairs program hosted by Adrienne Pedersen, grew its household and total audience year-over-year with a combined 33,200 household (+20%) and 52,300 total viewer impressions (+49%) for its Sunday 9 a.m. and 11 p.m. broadcasts.

Source:  Nielsen Media Research Live +SD preliminary program average household ratings for 10/29/20-10/24/20 and program average demo ratings for 10/29/20-10/22/20; program average household and demo ratings for 2019 are 10/31/19-11/27/19

 

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television. Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.  The radio stations are leaders in Baltimore news/talk and rock music listenership.  Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.  The Company’s Web address is www.hearsttelevision.com.

Mentioned in This Press Release

Organizations: ,

Recent Press Releases by WISN 12

WISN 12 Raises $137,300 for The Salvation Army

Proceeds benefit The Salvation Army's #RescueChristmas campaign

WISN 12 Hosts Record-Breaking ‘Virtual Food for Families Drive’

2020 event brings in $301,002 to help hundreds of families in need

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us