WISN 12 is Southeastern Wisconsin’s News Leader for the Ninth Consecutive Major Sweeps

MILWAUKEE – November 23, 2022 – With one day remaining in Nielsen’s first major sweeps period of the 2022-2023 television season, WISN 12 leads every competitive local weekday newscast in the morning from 4:30 to 7:00 a.m., midday from 11:00 a.m. to noon, and evening at 5:00, 6:00 and 10:00 p.m. among southeastern Wisconsin households.

TVHH Imp (00)	4:30-5:00a	5:00-6:00a	6:00-7:00a	11:00a-1:00p*	4:00-5:00p	5:00-5:30p	6:00-6:30p	10:00-10:30p
WISN	13,723	21,206	30,051	24,317	21,525	55,686	61,978	46,604
WITI	10,606	15,491	29,126	20,389	27,409	29,725	30,736	35,202
WTMJ	3,240	7,561	13,644	14,752	14,537	26,975	24,629	21,502
WDJT	2,113	2,830	4,244	14,567	8,278	19,692	49,370	19,335

* Average impressions for local midday news: 11 a.m.-noon on WISN and WITI, noon-1 p.m. on WTMJ, and noon-12:30 p.m. on WDJT.

NOTE: WDJT airs “Jeopardy” at 6:00 p.m.

“Our extensive coverage of November’s highly competitive election, together with our continued live coverage of the Waukesha Parade Tragedy trial and much more, drew even more viewers to WISN 12 newscasts,” said Jan Wade, WISN 12 president and general manager.  “It’s an honor to have earned the trust of so many Southeastern Wisconsin viewers, especially at a time when keeping them informed is so vitally important”, adds Wade.  “I am very proud of the WISN 12 Team and their dedication to serving our viewers and our community with the important local coverage that truly impacts their lives.”

The latest Nielsen data also shows WISN 12 continues to draw the top weekday news audiences overall among southeastern Wisconsin households.  The station’s 5:00 to 6:30 p.m. news lineup and 10:00 p.m. newscast lead the market with four of the top five audiences in weekday news across every major sweeps period since November 2020.  WISN 12 leads in November 2022 with the top four weekday news audiences, plus year-over-year growth for the station’s 6:00 p.m. (+11 percent) and 10:00 p.m. (+2 percent) newscasts.

M-F News Rank	Viewing Source	Program	Time	TVHH Impressions
1	WISN	ABC-WORLD NWS	5:30 p – 6:00 p	74,201
2	WISN	WISN12NWS@ 6PM	6:00 p – 6:30 p	61,978
3	WISN	WISN 12 NWS-5	5:00 p – 6:00 p	55,686
4	WISN	WISN12NWS@10PM	10:00 p – 10:30 p	46,604
5	WTMJ	NBC NITELY NWS	5:30 p – 6:00 p	41,416

Weekday mornings, “WISN 12 News This Morning” draws the top news audiences from 4:30 to 7:00 a.m. with year over year growth at 4:30 (+29 percent,) 5:00 (+30 percent,) and 6:00 a.m. (+12 percent.)  At 7:00 a.m., “Good Morning America” is southeastern Wisconsin’s #1 network morning news with 9 percent audience growth year over year for the two-hour program.

In midday news, WISN 12 draws the top audience with 24,317 impressions for its weekday 11:00 a.m. to noon newscast, followed by WITI’s 11:00 a.m. news hour with 20,389.  WTMJ draws 14,752 impressions for its noon hour news while WDJT’s noon half-hour news draws 14,567.

In the sixth month since its debut, “WISN 12 News” at 4:00 p.m. draws 21,525 impressions for November 2022, an audience increase of 7 percent vs. its first major sweeps performance in July 2022 – and a 7 percent increase over the November 2021 audience for “The Ellen DeGeneres Show” in the 4:00 p.m. hour.

WISN leads weekend mornings with the top three news audiences overall including “WISN 12 News This Morning” Saturday, 7:00 to 9:00 a.m. with 31,382 impressions, followed by “Good Morning America” Sunday, 6:00 to 7:00 a.m. with 28,566, and “WISN 12 News This Morning” Sunday with 27,349.

Among Sunday morning’s news-talk and public affairs programming, WISN draws the top two audiences with ABC’s “This Week with George Stephanopoulos” at 9:30 a.m. (23,294 impressions) and the station’s locally produced “UPFRONT” at 9:00 a.m. (19,138 impressions).  The competition follows with “Fox News Sunday” at 9 a.m. on WITI with 17,789 impressions, “Meet The Press” at 8 a.m. on WTMJ with 16,529, “Face The Nation” on WDJT at 9:30 a.m. with 13,245 and again at 10 a.m. with 10,605.

Source:  Nielsen Milwaukee DMA Live +SD preliminary program average household impressions for Nov’22 (10/27/22-11/22/22)

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation.  Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.