WISN 12 ‘Food For Families Food Drive’ Raises More Than $152,000 to Help Our Community

MILWAUKEE, WI (November 27, 2023) –WISN 12 partnered with Hunger Task Force on the 12^th annual ‘Food For Families Food Drive.’ The 2023 campaign raised $152,207 to provide healthy meals for local families over the holidays. This equates to more than 10,000 turkeys, or 1,200 holiday meal boxes, for those in need. WISN 12 viewers, bolstered by both corporate and individual matching funds, made generous donations online and through a multi-day phone bank.

“For more than a decade, people have come out in droves to support those in need in our community. It’s awe-inspiring to witness each year,” says Jan Wade, president and general manager of WISN 12. “We’re so proud of this initiative with Hunger Task Force and grateful for the viewers and companies who are making sure families don’t go hungry.”

The 12^th annual ‘Food For Families Food Drive’ was held on November 21, 2023, and November 22, 2023. During each day, viewers submitted donations online and called in to the WISN 12 phone bank from 6:00 a.m. – 9:00 a.m. and from 3:00 p.m. – 7:00 p.m. to support the campaign. The donations were amplified by corporate matching funds from both Zurn Elkay Water Solutions and SVA Certified Public Accountants. In addition, two anonymous donors also each matched donations up to $10,000.

“I want to share our deep gratitude to everyone who contributed this year,” adds Wade. “You’re putting much needed food on families’ tables, which otherwise may have been empty.  What an incredible way to show the giving spirit of the season!”

Since its launch in 2012, the ‘Food For Families Food Drive’ from WISN 12 and Hunger Task Force has raised $1,765,583.

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation.  Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution.  Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming.  Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

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NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.