Democratic Party of Wisconsin
Press Release

WisDems and Arena, in Partnership with the DNCC and BFP, Announce Free, All-Virtual Campaign Academy

Campaign Academy 2020 will provide free electoral training to thousands during Democratic National Convention

By - Aug 6th, 2020 07:01 am

(WISCONSIN) — The Democratic Party of Wisconsin (DPW) and Arena, in partnership with Biden for President (BFP) and Democratic National Convention Committee (DNCC) are thrilled to announce the launch of Campaign Academy 2020, a free, all-virtual, interactive training that will teach participants the fundamentals of campaigning, organizing, and digital strategy in the COVID-19 era during the Democratic National Convention.

“In the age of coronavirus, the path to victory for Democrats up and down the ballot has shifted dramatically,” said Nellie Sires, Executive Director of the Democratic Party of Wisconsin. “In partnership with the DNCC and BFP, the Democratic Party of Wisconsin and Arena are proud to have the opportunity to pull back the curtain and equip Democratic volunteers across the country with the tools they need to succeed in such an unprecedented and rapidly changing organizing environment.”

From August 17-20, individual experts and leading progressive organizations, including staff of Biden for President, will join DPW and Arena to facilitate 16 sessions, livestreamed on DPW’s YouTube page. By registering at, participants will be able to create their own schedule of sessions based on their interest and availability.

During the statewide election for Wisconsin Supreme Court in April, the Democratic Party of Wisconsin successfully pivoted its massive voter outreach operation to the digital space and sent Justice Jill Karofsky to a ten-point victory over a Trump-backed candidate. Since then, the party has rapidly scaled up its operation in anticipation of the 2020 presidential election, showing the world that what works on doors also works online. Now DPW seeks to impart the lessons of its successful digital pivot by partnering with Arena to host electoral trainings during national convention and channel the energy and enthusiasm of the moment into tangible action, empowering Democratic National Convention viewers with the tools to be fantastic Biden for President volunteers.

“Core to Arena’s mission is the belief that winning campaigns don’t just happen — they are the product of smart collaboration between behind-the-scenes political professionals and passionate volunteers,” said Ravi Gupta, Co-Founder of Arena. “But too often, potential staff and volunteers find politics inaccessible. That’s why we’ve built Arena to provide the training, coaching, and connections future campaign staff and volunteers need. There has never been a more important time to ensure that everyone has the knowledge, tools, and skills to participate in this election cycle, and we’re thrilled to have the opportunity to provide them at scale with our partners during the Democratic National Convention.”

Over the course of the Democratic National Convention, first-time volunteers and experienced activists alike will learn about the tactics and tools campaigns are using this cycle and about how best to plug into races up and down the ballot. They’ll also learn directly from community leaders in battleground states about the crucial organizing work already in action.

“As Vice President Biden often says, ‘we are in the battle for the soul of our nation’. To win that battle, we need the strongest grassroots army the Democrats have ever seen,” said Jen O’Malley Dillon, Campaign Manager for Biden for President. “We’re thrilled to partner with the Democratic Party of Wisconsin and Arena to host Campaign Academy 2020, an inclusive training that will empower and inspire the grassroots energy we need to defeat Donald Trump and see Democrats win up and down the ballot in November.”

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