The Brewery District, Neighborhood Improvement District #1
Press Release

The Brewery Neighborhood Improvement District #1 hosts first annual Frühling Fest

Eight-block neighborhood celebrates completion with Frühling Fest on May 25th

Photo courtesy of The Brewery District.

Photo courtesy of The Brewery District.

MILWAUKEE, Wis. (May 23, 2019) –To commemorate the completion of The Brewery District, the district will host Frühling Fest, a German-inspired spring celebration featuring music, beer, art, and a variety of food options, on Saturday, May 25 from 12 p.m. to 7 p.m. The free street fest will kick off Milwaukee’s festival season and is a collaboration with Pabst Milwaukee Brewery and Taproom, Glass + Griddle and Brewery District businesses.

At 1 p.m., the neighborhood will prost its beer brewing history by tapping special seasonally brewed beer for Frühling Fest. Pabst Milwaukee Brewery and Taproom will premiere Dodranbicentennial Sour, a Berliner Weisse Fruited Sour brewed with strawberries and rhubarb in honor of Pabst’s 175th anniversary. In addition to the Dodranbicentennial Sour, Pabst will also premiere Name Day, a light brown ale with Chocolate Malt and hopped beer brewed with German Hull Melon Hops and Ghana Cacao Nibs. Milwaukee Brewing Company will feature a spring Maibock for the festival and will be made available for draft called “Maibock, Not Yours.”

Frühling Fest will feature an assortment of entertainment including three stages of Milwaukee music, and musicians at Best Place Beer Garden from 12 p.m. to 7 p.m.

Pabst Milwaukee Brewery and Taproom Outdoor Stage at the Pabst Beer Garden
Co-presented by: Cactus Club and Sponsored by: 88Nine Radio Milwaukee

12 p.m. DJ Nikki La Bamba

1 p.m. Nickel & Rose

2 p.m. Paul Cherry

4 p.m. K Stamp and Friends

6 p.m. Sneaks

Host: Patti Longlegs

Pabst Milwaukee Brewery and Taproom Indoor Taproom Stage

12 p.m. DJ Old Man Malcolm

1 p.m. We Are One

2 p.m. Faux Fiction

4 p.m. Surgeons in Heat

6 p.m. Chai Tulani and the Bomba

Glass + Griddle Outdoor Stage at the Milwaukee Brewing Company Beer Garden

Sponsored by: FM 102.1

12:30 p.m. Alcoholics Unanimous

2 p.m. Copper Box

3:30 p.m. Funk Summit Bass Team

5 p.m. Shle Berry

5:45 p.m. Klassik

The Best Place Beer Garden located in Preservation Park on Juneau Avenue between 9th and 10th streets will feature great food and beer, entertainment and music between 11 a.m. and 5 p.m. Patrick Nettesheim with Kharma Shotgun will be raising awareness for Guitars for Vets, a nonprofit organization that enhances the lives of ailing and injured military Veterans by providing them with free guitars and music instruction.

Best Place Beer Garden

11 a.m. The Other Side, Featuring Alex Simmons

2 p.m. Guilty with Tom Knuth

3 p.m. Kharma Shotgun featuring Patrick Nettesheim

4 p.m. Collaboration with the Other Side with Guilty and Kharma Shotgun

Artist Alley behind Best Place Beer Garden will activate an innovative and exploratory creative space and experience showcasing Milwaukee artists Bigshot Robot, Jax Berndt, Danny Duffleupagus, Taylor Fiester, Hot Giardiniera, and Armahn Gonz. No Studios will be hosting live art by Jax Joyce.

Throughout the festival’s streets Milwaukee makers and artists including James Steeno Gallery, Kaminski Handicraft, the Earth and All Stars, Local Change by Jenny Kyle Smith, Cream City Canning, Milwaukee Beer Gear and Redwall Screen Printing will showcase their work.

After Frühling Fest the party moves indoors at Pabst Milwaukee Brewery and Taproom, Glass + Griddle, No Studios and Jackson’s Blue Ribbon Pub. Pabst Milwaukee Brewery and Taproom will feature free entertainment in the Taproom starting at 8:30 p.m. with THE TRUCK, Alcoholic Unanimous, and a DJ. Cheer on the Milwaukee Bucks at Glass + Griddle. No Studios will host a rooftop afterparty with a DJ beginning at 7 p.m., the Bucks Game 6 broadcasting in their Theater at 7:30 p.m., and Cullah & The Comrades will begin their set at 8 p.m. Jackson’s Blue Ribbon Pub will present Spare Change Trio on their patio from 7:30 p.m. to 10:30 p.m.

Frühling Fest is very proud to be sponsored and supported by:

Milwaukee Brewing Company

Best Place at the Historic Pabst Brewery

Brewhouse Inn and Suites

Hyatt Place Milwaukee Downtown

Vim and Vigor

Zilber Property Group

Interstate Parking

Jackson’s Blue Ribbon Pub

Eleven25 at Pabst

Ogletree Deakins

No Studios

Brilliant DPI

88Nine Radio Milwaukee

FM 102.1

For more event info and key attractions follow the event’s social media pages https://www.facebook.com/fruhlingfestmke/ and https://www.instagram.com/fruhlingfestmke/ and visit The Brewery District, NID #1 https://thebrewery.org/fruhling-fest/

About The Brewery District, Neighborhood Improvement District #1

Established in 2006, The Brewery Neighborhood Improvement District #1 (The Brewery District) is the first neighborhood improvement district in the state of Wisconsin and a shining example of historic preservation and adaptive reuse nationwide. Formerly the site of Pabst Brewery, the 21-acre campus was destined to be reduced to rubble following the brewery’s abrupt closing in 1996. Yet under the vision and leadership of real estate developer and philanthropist Joseph J. Zilber, the once-abandoned district has transformed into a thriving mixed-use, safe and vibrant community in which to live, work, learn and play. For more information, visit www.thebrewery.org.

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