Summerfest Announces New Immersive Art Experience for 2026 “Radiant Echoes” by FuzzPop Workshop
MILWAUKEE, WI – Summerfest presented by American Family Insurance is thrilled to debut a brand-new interactive light and sound experience for this year’s festival, Radiant Echoes, marking the third consecutive year Summerfest has partnered with Milwaukee-based FuzzPop Workshop to bring immersive art to the community. Radiant Echoes is created by FuzzPop Workshop with support from Milwaukee World Festival Inc., Bader Philanthropies, Herzfeld Foundation, and the Wilson Family Foundation.
“We are proud to support and showcase local artists through our partnership with FuzzPop Workshop,” said Kevin Canady, Chief Revenue Officer, Milwaukee World Festival Inc. “Radiant Echoes is a large-scale, one-of-a-kind immersive experience that integrates art, sculpture, sound and light, with live performance. We look forward to debuting this unique installation during Summerfest. Thank you to our partners for their continued support of the arts.”
“We’re thrilled to return to Summerfest for a third year and bring an art experience that is even bigger and wilder,” said Daniel Murray, founder and artistic director of FuzzPop Workshop. “We’ve summoned the energy of an ancient future rave, and it’s time to join the ritual.”
This year’s installation is described as a monument of sound and light created by community where visitors will enter a space of towering megaliths and otherworldly flora—an ancient stone circle from another dimension—where they can harness the power of light and music. Located at the north end of the grounds between the Uline Warehouse and T-Mobile Stages, Radiant Echoes will be available during all three weekends of Summerfest and is included FREE with admission.
New this year, FuzzPop Workshop is collaborating with two local arts organizations for the project – the University of Wisconsin–Milwaukee’s Peck School of the Arts with a smartphone-based augmented reality component developed by faculty and students, and Wild Space Dance Company, blending contemporary dance with large-scale sculptural elements.(performance date and times to be announced at a later date).
Radiant Echoes by the Numbers:
- 20 Milwaukee-based artists
- 25 feet tall
- 50-foot diameter
- 1,000+ custom-designed sculptural flora
- 20+ hidden faces embedded throughout the installation
Project Team:
- Lead Designers: Daniel Murray and John Kowalczyk
- Contributing Artists: Micah Ebbe, Tim Priebe, Brian Nielson, Alec Regan, Sara Bott, Emilee Weier
- Collaborators: Katelyn Altman and Wild Space Dance Company; Prof. Oksana Kryzhnivska and the UWM Peck School of the Arts; Current Projects
For more information visit Summerfest.com.
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
About FuzzPop Workshop
FuzzPop Workshop is a Milwaukee-based immersive art studio creating large-scale, interactive installations that explore surreal and speculative futures shaped by technological and ecological change. Since 2022, FuzzPop’s work has been experienced by hundreds of thousands of visitors at music festivals, botanical gardens, galleries, and community events throughout the region.
Recent projects include Astral Relics of the Great North Woods (Summerfest 2025) and Yield (Summerfest 2024), both of which were later awarded Best in Show at the GLEAM Exhibition at Olbrich Botanical Gardens. FuzzPop Workshop is dedicated to fostering creative collaboration and is currently developing a major permanent immersive art attraction in Milwaukee.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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