Milwaukee World Festival, Inc.
Press Release

Summerfest Announces American Family Insurance House Lineup

Get Up Close to Headliners with Free Performances Open to Festival Attendees

By - May 1st, 2024 08:00 am

MILWAUKEE, WI (May 1, 2024)– Summerfest presented by American Family Insurance is excited to announce the 2024 lineup for the American Family Insurance House. The popular venue is home to one-of-a-kind experiences and must-see moments with exclusive sets by festival artists.

Access to the performances at the American Family Insurance House is FREE, on a first-come, first-served basis. Fans are encouraged to line up one hour prior to the start time of each artist performance or interactive Q&A session at the American Family Insurance House. The first 50 people in line will also receive the opportunity to experience a post-show, VIP meet-and-greet with the artist.

Below is the 2024 lineup for the American Family Insurance House during Summerfest:

Image from Summerfest.

Image from Summerfest.

Located near the Mid Gate, the American Family Insurance House at Summerfest is a popular destination for all concertgoers. While visiting, fans are encouraged to hang out and experience the exclusive performances from some of the top Summerfest artists.  Additionally, fans can customize free festival merch, snap a photo in the immersive photo booth, enjoy the rooftop overlooking the grounds and relax in the backyard with picnic tables and fun photo ops.  The American Family Insurance House is open from 12:00 – 8:00 p.m. each day of the festival.

Go to to learn about the American Family House lineup updates and more. Tickets for Summerfest are ON SALE NOW at with single day general admission starting at only $28.  Visit for the full festival lineup.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends – June 20-22, June 27-29, and July 4-6.  For the latest information, visit, or Facebook, X, Instagram and TikTok: @Summerfest. Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About American Family Insurance Group

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes s CONNECT powered by American Family Insurance, The General, Homesite and Main Street America Insurance.  Across these companies the group has nearly 13,000 employees nationwide.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

Mentioned in This Press Release

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