Milwaukee World Festival, Inc.
Press Release

Summerfest and Molson Coors Serve Up Big Lineup, New Bar Area, Sampling, and More


By - May 23rd, 2024 07:59 am
Image courtesy of Summerfest.

Image courtesy of Summerfest.

MILWAUKEE, WI (May 23, 2024)– Summerfest presented by American Family Insurance and Molson Coors have a great lineup at the Miller Lite Oasis on tap for music fans, along with a new Flavor Bar experience on the north end of the festival grounds, sampling, BOGO specials, and more.

Headliners for Summerfest at the Miller Lite Oasis for the 2024 edition include:

  • Weekend One – June 20-22 – Kevin Kaarl, Latin Mafia, Toosii, Umphrey’s McGee,
  • Weekend Two – June 27-29 – Alison Wonderland, Ian Asher, ISOxo, The Afghan Whigs, The Church
  • Weekend Three – July 4-6 – Sleeping with Sirens, Paul Cauthen, Neon Trees, Cold War Kids

And many more – for the full lineup at the Miller Lite Oasis visit

The Miller Lite Brewhouse, adjacent to the Miller Lite Oasis stage, is a great spot during the festival to grab a cold beverage and play the Hole-In-One golf game for the chance to win prizes, including front row pit passes.  Also, check out the Miller Lite merch shop, featuring branded Molson Coors swag.

The new Flavor Bar will be serving a refreshing mix of flavors featuring varieties of Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked, and Happy Thursday Spiked Refreshers.  Guests will enjoy seating and backyard games, while listening to the sounds of Summerfest at the Flavor Bar, located on the north end.

Fans can also enjoy special Buy One Get One (BOGO) specials of the new Happy Thursday Spiked Refreshers on Summerfest’s opening day, Thursday, June 20 and on Thursday, July 4 from 4-5:00 p.m.  Each day of Summerfest, select Molson Coors products will be sampled at bars throughout the grounds, click HERE for more information.

For further details on the Miller Lite Oasis visit

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends – June 20-22, June 27-29, and July 4-6.  For the latest information, visit, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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