Summerfest 2023 Admission Promotions Announced

MILWAUKEE, WI (May 10, 2023) – Summerfest presented by American Family Insurance is celebrating its 55^th anniversary this year and is offering more ways than ever to get in free, while giving back to the community.  On select days, fans are encouraged to donate non-perishable food items, hygiene supplies, or books in exchange for free admission to Summerfest.

“We encourage all of our fans to participate by taking part in any or all of the 14 free admission promotions during the nine days of Summerfest,” said Don Smiley, CEO of Milwaukee World Festival, Inc.  “As we celebrate our 55^th anniversary, it’s an honor for us to continue to fulfill our mission of bringing the community together, while keeping Summerfest affordable and accessible for everyone.”

Below are details on Summerfest’s 2023 Daily Admission Promotions:

Thursday, June 22 • 12:00 p.m. – 3:00 p.m.
JOHNSON CONTROLS STOMP OUT HUNGER DAY WITH FOX6 MILWAUKEE
All patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate a minimum of three non-perishable cans of healthy fruits or vegetables (or any three non-perishable food items) will receive one FREE admission ticket, valid for the day and time of the promotion only. Food donations will be accepted at all gates. Limit one ticket per person. All donations benefit Hunger Task Force.

Friday, June 23 • 12:00 p.m. – 3:00 p.m. 
SHOREWEST, REALTORS^© CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX
All patrons arriving between 12:00 p.m. – 3:00 p.m. will be admitted for FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Shorewest, Realtors Map of Fun. Select food vendors will offer discounts on food and beverage items.

Saturday, June 24 • 12:00 p.m. – 3:00 p.m.
BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE
Help support Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who arrive between 12:00 p.m. – 3:00 p.m. AND donate NEW deodorant, socks, and/or menstrual hygiene products, (deodorant is preferred, due to greatest need) with a total minimum value of $10, will receive one FREE admission ticket, valid for the day and time of the promotion only. All donations benefit United Way of Greater Milwaukee & Waukesha County and community schools.

Thursday, June 29 • 12:00 p.m. – 6:00 p.m.
THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE
$5.00 admission and 50% off beverages. Enjoy a collection of music through the decades from Hotel California, Shiny Ribs, Debbie Gibson, and more. From 12:00 p.m. – 6:00 p.m. all beverages will be 50% off (excluding frozen drinks, specialty coffee drinks, and smoothies). In addition, Pick ‘n Save shoppers can earn four FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save and Metro Market locations, April 26, 2023 – May 16, 2023. Visit PicknSave.com/Summerfest for details. The offer is printed at the bottom of the receipt. To redeem the offer, bring the completed original receipt to the Summerfest ticket windows at the entry gates on June 29, 2023, from 12:00 p.m. – 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three offers / 12 tickets per transaction.

Friday, June 30 • 12:00 p.m. – 3:00 p.m.
SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE AND CW18 & MY24 MILWAUKEE
All patrons who arrive between 12:00 p.m. – 3:00 p.m. wearing a shirt or hat representing a participating college or university, or presenting their High School ID, will receive one FREE admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:  Carroll University, Herzing University, Marquette University, Milwaukee Area Technical College, University of Wisconsin-Milwaukee, and University of Wisconsin-Whitewater.

All High School students who start their FAFSA by July 6 will receive one FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership.  Visit Summerfest.com for details.

Saturday, July 1 • 12:00 p.m. – 6:00 p.m.
SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC
All active-duty military personnel and veterans, police, fire and EMT (along with up to four family members) arriving between 12:00 p.m. – 6:00 p.m. who present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, or law enforcement or fire department agency-issued credentials at the designated turnstile at any gate will be admitted for FREE.  Police and fire union cards will also be accepted with a photo ID.

Saturday, July 1 • 12:00 p.m. – 3:00 p.m.
NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY
The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one FREE admission ticket, valid for the day and time of the promotion only. Picture books and early readers for children ages birth through ten are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door.

Thursday, July 6 • 12:00 p.m. – 4:00 p.m.
DIRECT SUPPLY SENIORFEST DAY
All patrons ages 60+ will be admitted for FREE when they present their ID at the designated turnstile at any gate. Admitted seniors will also receive a voucher for $2 off a food or non-alcoholic beverage purchase over $10. Spend the day enjoying music spanning a range of genres including music from The Bar-Kays, Doo Wop Jukebox, Downtown Harrison, the Direct Supply Golden Idols, and more. Also, stop by the Direct Supply area to check out 30 senior-focused vendors. All wheelchairs will be provided free of charge to seniors between 12:00 p.m. and 4:00 p.m., while supplies last.

Thursday, July 6 • 12:00 p.m. – 3:00 p.m.
SILGAN COMMUNITY FOOD DRIVE
The first 2,000 patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate three non-perishable food items will receive one free admission ticket, valid for the day and time of the promotion only. Canned fruits and vegetables are especially appreciated! Donations will be accepted at the Mid Gate Promotions Booth.  All donations benefit Hunger Task Force.

Friday, July 7 • 12:00 p.m. – 6:00 p.m.
IT’S FREE WITH FRITOS – NEW THIS YEAR!
FREE Admission with FRITOS®, the Official chip of Summerfest! All patrons arriving between 12:00 p.m. – 6:00 p.m. will be admitted FREE! Additionally, the first 1,000 patrons who enter through the Mid Gate will receive a free Fritos and Summerfest branded bag.

Saturday, July 8 • 12:00 p.m. – 3:00 p.m.
SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO | HOTEL
All patrons arriving between 12:00 p.m. – 3:00 p.m. will be admitted FREE, compliments of Potawatomi CASINO | HOTEL and Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive an admission ticket for Summerfest 2024 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. and 3:00 p.m. on July 8, 2023.

DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI
Don’t miss a beat – there’s no better guide to the lineup, stage schedules, and the entire Summerfest experience! Claim your FREE ticket – 15,000 FREE digital admission tickets are being offered when you download the Summerfest App. The tickets are valid for one admission on June 22, June 23, OR June 24 from 12:00 p.m. – 4:00 p.m. only. Limit one per device.

SUMMERFEAST AT PICK ‘N SAVE
Earn two FREE Summerfest General Admission Tickets with the purchase of $25 in participating items in a single transaction with your Fresh Perks Card at any Pick ‘n Save or Metro Market store from May 24 to June 13. Participating brands include Pepsi, Fritos, Johnsonville, Red Bull, Bush’s Beans, Koops’ Mustard, Good Foods, Sargento, and Dean’s Dips. Visit PicknSave.com/Summerfest, or MetroMarket.net/Summerfest for details and qualifying products. The offer is printed at the bottom of the receipt. To redeem the offer, bring the completed original receipt to the Summerfest ticket windows at the entry gates on any date of Summerfest. Limited to two offers (four tickets) per transaction. Max redemption of six offers/ 12 tickets per day.

VERSITI SUMMERFEST BLOOD DRIVES
All patrons who donate blood at a Versiti Blood Center location (in Wisconsin or Illinois) between May 25, 2023, – June 15, 2023, will receive access to one FREE general admission ticket, while supplies last.

For details on the 2023 admission promotions visit Summerfest.com.

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic.  Summerfest 2023 is June 22-24, June 29-July 1, and July 6-8.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.