Summerfest 2021 Moves to September

MILWAUKEE, WI (February 2, 2021) – Milwaukee World Festival, Inc. announced that Summerfest presented by American Family Insurance will move from its original June 2021 dates to give health professionals more time to vaccinate the general public. Summerfest 2021 will be held September 2 – 4, 9 – 11 and 16 – 18.  The festival will retain the three weekend format, running Thursday – Saturday, three consecutive weekends. 

“While the progress made through the vaccine rollout is encouraging, we believe it is in the public’s best interest to hold the festival in September to give government leaders and healthcare organizations enough time to distribute the vaccine,” said Don Smiley, President & Chief Executive Officer of Milwaukee World Festival, Inc. “We will continue to work diligently with civic officials and healthcare professionals as we prepare to welcome artists, fans, employees, vendors and sponsorship partners this summer.  Our team is excited to get back to what we do best, as soon as possible.”

]The upcoming edition of the festival is highly anticipated as Summerfest 2021 will introduce three new major amenities to the public, including the new $51.3 million American Family Insurance Amphitheater, the new Northwestern Mutual Community Park, and the new Generac Power Stage.  All three capital projects will be completed by June 2021 and may be opened prior to Summerfest in September.

Officials are working to reschedule American Family Insurance Amphitheater concerts and will provide updated concert information within the coming weeks. 

Valid Summerfest 2020 and 2021 general admission tickets issued to date may be redeemed during the new September dates. Refunds on Summerfest admission tickets purchased via Summerfest.com or Ticketmaster are available. Information regarding how to get a refund on festival admission tickets, as well as information regarding concert tickets for the American Family Insurance Amphitheater can be found at Summerfest.com

About Summerfest Presented by American Family Insurance
Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration.  Summerfest hosts the music industry’s biggest acts, emerging talent and local favorites along with approximately 750,000 fans, for an unforgettable live music experience. The festival got its start one year prior to Woodstock, in 1968, and today features over 1,000 performances on 11 stages, along with food, beverages, and activities, all in a world-class lakeside festival setting. The 53rd edition of the festival is scheduled to take place September 2-4, 9-11 & 16-18, 2021. For more details, visit Summerfest.com, or Facebook, Twitter, and Instagram: @Summerfest.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.