Milwaukee Public Market
Press Release

St Paul Fish Gives New Meaning to “Ice Fishing”

The Ice Bar will consist of a block-ice structure that will surround St Paul Fish’s outdoor bar area along Broadway.

By - Jan 26th, 2017 01:53 pm
St Paul Fish Company Ice Bar.

St Paul Fish Company Ice Bar.

Milwaukee, WISC – St Paul Fish Company inside the Milwaukee Public Market has given new meaning to the term “ice fishing”. The seafood merchant, known for its $15.95 lobster dinner and popular oyster bar, announced today plans to install a temporary Ice Bar structure around its seasonal outdoor bar area.

The ice structure, created and installed by Art Below Zero of Franksville, Wisc, will be installed on the morning of Friday, January 27, and will be up for six weeks, weather permitting.

“The intersection of Broadway and St Paul Avenue is arguably the busiest in the Third Ward, with a swarm of pedestrian traffic, especially during the warm weather months”, said St Paul Fish owner, Tim Collins. “But Wisconsinites tend to be more resilient to the cold than people realize.

This is a chance to create a fun atmosphere, embrace the seasonal weather, bring people together and cure our winter cabin fever.”

The Ice Bar will consist of a block-ice structure that will surround St Paul Fish’s outdoor bar area along Broadway. It will be open Wednesdays through Sundays during regular market hours. The bar will stay open after market hours during weekends. Seasonal food and drink options will be available to patrons of the bar, which will officially open for business at 4:00 p.m. on Friday, January 27.

Art Below Zero is a leader in ice sculpture creation and installation in southeastern Wisconsin and beyond. They serve not only Milwaukee, Madison, Lake Geneva and Chicago area, but also maintain global alliances to provide ice sculpture delivery and tactical assistance anywhere in the world. For more information about Art Below Zero please visit For more information about the Milwaukee Public Market or St Paul Fish, please visit or call 414-336-1111.

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