The Water Council
Press Release

SofTap Water Announces Breakthrough Water Softening Technology

Millions of years of Mother Nature's hard work come together in Surface Accelerated Crystallization (SACr) Technology

By - Oct 12th, 2017 11:01 am
SofTap Water, Inc.

SofTap Water, Inc.

Milwaukee, WI – Oct 12, 2017 – SofTap Water, Inc., a Cincinnati water technology start-up, and a graduate of The Water Council’s BREW Corporate Accelerator program in Milwaukee WI, announced today they have achieved a breakthrough in water softening treatment using a proprietary Surface Accelerated Crystallization (SACr) technology. SACr physically removes temporary hardness without using chemicals or high pressure, which are major limitations of current softening technologies.

SofTap’s water softening technology is well-suited for household, commercial, and industrial applications, including the prevention of limescale build-up in households and scaling in industrial water treatment systems, as well as improving current reverse osmosis treatment systems. The technology is simpler and more cost-effective than other softening systems on the market today that use zeolites, which must be regenerated using brine, or membrane nanofiltration that requires significant water usage and high pressure.

“The key to the technology is being able to control both the crystal growth rate and their removal from our polymer beads, thereby eliminating hardness ions and producing a water softening benefit that does not require replacement chemicals or regeneration of active sites,” stated Dr. Rakesh Govind, co-founder of SofTap Water and chief technology officer. “This technology is more cost effective and lasts longer than common water softening products such as ion exchange or reverse osmosis,” continued Dr. Govind.

“We’re excited to see how SofTap’s product has significantly advanced through our BREW Corporate Accelerator program,” said Elizabeth Thelen, director of entrepreneurship and talent for The Water Council and leader of the BREW Accelerator. “The connection to funding, mentoring, business training, and product engineering labs in the Wisconsin water tech cluster helped them advance their SACr technology and we look forward to seeing SofTap take it to the next level.”

Surface Accelerated Crystallization is an invention that mimics biomineralization, the mechanism commonly recognized for structured growth in the environment, including seashells. Water softening is achieved with SACr by using proprietary polymer beads to produce insoluble carbonate crystals from calcium and magnesium bicarbonates. The beads accelerate the growth of carbonate crystals, which can be filtered to completely eliminate temporary hardness in water.

In addition, SACr is a major advancement over current anti-scaling technologies including template assisted crystallization by allowing for the actual physical reduction of calcium and magnesium ion concentrations.

SofTap Water Inc. was the winner of the BREW Corporate: Powered by A. O. Smith challenge in the fall of 2016 and has been working to advance the technology, including development for whole house and large platform treatment systems. The company is looking for additional commercialization partners in residential, commercial, and industrial applications where removal of temporary and permanent hardness is desired.

Mentioned in This Press Release


Recent Press Releases by The Water Council

The Water Council

New startups selected to participate in BREW accelerator programs

The BREW is the world’s leading freshwater seed accelerator with a focus on innovative startups that address global water challenges.

The Water Council

The Water Council commends Wisconsin’s Elected Leaders for placing a priority on Clean Water

Water is perhaps our state’s greatest natural resource and a critical input for businesses in some of our leading sectors like food and beverage and pulp and paper manufacturing.

The Water Council Launches New Competition for Water Technology Innovators

Global companies A. O. Smith Corporation, Badger Meter and Zurn Industries sponsor first round of the Tech Challenge Initiative

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us