Ruth Lawson Joins Bars & Recreation as Director of Marketing

Milwaukee, WI (November 28, 2023) – Bars & Recreation Inc., Milwaukee’s leading entertainment company with popular venues including AXE MKE, NorthSouth Club, Amped, Nine Below, and Game Show MKE, is thrilled to announce the addition of Ruth Lawson to its leadership team as Director of Marketing. Lawson will assume her role on November 27, bringing with her a wealth of experience and expertise in the field.

Lawson joins Bars & Rec after serving as a Marketing Consultant at Northwestern Mutual. Prior to that, Lawson held the position of Marketing & Communications Director for the Historic Third Ward Association, where she played a pivotal role in promoting the area’s vibrant culture and attracting visitors. She also served as the Digital Marketing Manager for The Bartolotta Restaurants, where she spearheaded innovative marketing campaigns and enhanced the brand’s community presence.

With her extensive connections in Milwaukee and proven track record of success, Lawson is well-equipped to lead Bars & Recreation Inc.’s marketing efforts. In her new role, she will be responsible for developing and executing comprehensive marketing strategies to elevate the company’s brand, drive customer engagement, and support business development.

“We are in a major growth phase,” said CEO Marla Poytinger, “and we are recruiting strong local talent to help us strengthen our position as the premier provider of social activities and team building events in southeastern Wisconsin. Ruth’s background makes her the perfect candidate to take our brands to the next level, and we can’t wait to have her get started.”

About Bars & Recreation

What began as Milwaukee’s first painting bar has become an exciting group of activity bars revolutionizing the ordinary night out. Bars & Recreation is the parent company for six Milwaukee entertainment brands: Amped, AXE MKE, NorthSouth Club, Nine Below, Game Show MKE, and Splash Studio. Customers come to us seeking unique, fun, organized opportunities to celebrate life events or just spend time socializing with friends and co-workers.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.