The Corners of Brookfield
Press Release

Region’s First New Shopping Center in Over a Decade to Debut Holiday Décor and Host Unique Holiday Experiences

Community tree lighting, live reindeer, and new twists to Black Friday are in store at The Corners of Brookfield

By - Nov 9th, 2017 11:41 am

TOWN OF BROOKFIELD, Wis. – The 2017 holiday shopping season marks an important milestone for the metro Milwaukee area’s newest lifestyle center – The Corners of Brookfield. As the first new shopping center to open in Southeast Wisconsin in more than a decade, the lifestyle center is ensuring its holiday experience will not disappoint by offering a community tree lighting ceremony, live reindeer, livestream video of the North Pole and an all new twist to the typical Black Friday shopping experience.

“Our goal is to be a place of community and gathering over the holidays while utilizing our unique attributes of being an outdoor center with digital attractions to create a holiday experience like none other,” said Chelsea Roessler, marketing manager at The Corners. “We are the new place in town this holiday season and we want to be sure shoppers of all ages and interests feel the holiday spirit and have a joyful time when they shop this season.”

On Saturday, November 18, The Corners will officially kick off its holiday season with a “Lighting of The Corners” grand event as its two 25+-foot Christmas trees, more than 55,000 LED lights and 2,770 feet of lit garland are powered up. The event begins at 5 p.m. and features a live quintent, roaming carolers, and photo opportunities with the trees and three of Santa’s real, live reindeer, as well hot beverages, cookies and gingerbread houses available for purchase during the event. The countdown to the official Market Square tree lighting will begin at 6:15 p.m.

The following week, The Corners will be closed on Thanksgiving (Nov. 23) to allow retailers and staff to enjoy the holiday with family and friends. The Center will reopen on Friday, Nov. 24 at 9 a.m.* with a unique “Black Friday” experience, complete with free hot beverages and sweet treats in a luxury outdoor lounge area in Market Square (while supplies last), live music by the Windy Hill Brass Duo and other surprises and delights throughout the day. All Black Friday retailer promotions and deals will be listed on The Corners website and social media channels.

In addition to these events, shoppers can enjoy other holiday activities throughout the season, including a livestream “Reindeer Cam” on the Market Square digital screen, free gift wrapping at Von Maur, visits with Santa at Von Maur from noon to 5 p.m. on Nov. 25, Nov. 26, Dec. 3, Dec. 9, Dec. 10 and Dec. 16, and more. Seasonal hours can be found at

“We’re excited to welcome shoppers to The Corners during the holiday season,” said Roessler.  “We’ve had a warm response from the community and shoppers and we hope to see that continue throughout the holidays and into 2018.”

Current retailers and restaurants open at the Corners include: Von Maur, Altar’d State, Anthony Vince Nail Spa, Anthropologie, Arhaus, Bonness, BelAir Cantina, Café Hollander, DAVIDsTEA, Evereve, francesca’s, Free People, J.Jill, Kendra Scott, L.L.Bean, lululemon, Orange Leaf, Paper Source, Scout & Molly’s, Sendik’s Food Market, twigs and Wisconsin Vision. Additionally, Grimaldi’s Pizzeria will open on Nov. 10 and CycleBar will open in January. Learn more at

*Select retailers may have varying hours. Please refer to individual store hours for complete details.

About The Corners of Brookfield

The Corners of Brookfield, located at I-94 and Barker Road in the Town of Brookfield, is a 750,000-square-foot premier lifestyle center. The development has been undertaken by Brookfield Corners, LLC, an affiliate of IM Properties and Bradford Real Estate. It is comprised of 400,000-square-feet of retail and restaurant space, anchored by a 140,000-square-foot Von Maur Department Store and a 30,000-square-foot Sendik’s Food Market. The complex also includes 244 luxury apartment homes and parking for more than 1,700 cars.

Mentioned in This Press Release


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