Radio Milwaukee’s new HYFIN channel to launch with Milwaukee Bucks and Soul Brew Kombucha partnerships

MILWAUKEE (June 14, 2022) – Radio Milwaukee’s new Urban Alternative HYFIN channel (WYMS-88.9FM HD2) is partnering with the Milwaukee Bucks to release a collab t-shirt and Soul Brew Kombucha to produce “HYFIN-aded” kombucha for Juneteenth Day this Sunday, the day HYFIN launches, the station announced Tuesday.

HYFIN is the newest Urban Alternative channel, an innovative, locally customized public radio format connecting to young, diverse audiences through the full spectrum of Black music.

HYFIN will also program and host the Juneteenth TeenZone stage, located in Clinton Rose Park. DJ LOLO will perform at Milwaukee’s Juneteenth Day celebration from 1 to 2:15 p.m. Sunday, followed by a 2:15-3:30 p.m. set from DJ GEMINI GILLY.

“We are ecstatic to be partnering with the Milwaukee Bucks, Alesia Miller, owner of Soul Brew Kombucha, and DJs LOLO and GEMINI GILLY on our programming and activation for Juneteenth Day,” HYFIN Program Director Tarik Moody said.

“HYFIN aims to amplify and elevate the amazing contributions of Black women in our community, so it was very important to us to do that with our launch on Juneteenth.”

Miller is the founder and CEO of Milwaukee’s first Black woman-owned kombucha tea brewing company. Soul Brew uses only the finest, local ingredients and brews in small batches to ensure full bodied integrity in every sip. The “HYFIN-aded” kombucha features a sorrel flavor and bright red color.

“Because we are releasing ‘HYFIN-aded’ on Juneteenth Day, it was important to me to incorporate flavors and colors that are emblematic of the history of Juneteenth,” Miller said. “The red color from the hibiscus represents the history of our people and is intended to lift spirits.”

“HYFIN-aded” will be available for purchase at Juneteenth Day and will be available in-store at Outpost Natural Foods, Riverwest Co-Op, The Glass Pantry and Riley’s Sandwich Shop, and online through Milwaukee Farmers United.

HYFIN also will be celebrating its launch at Juneteenth Day through a collaborative t-shirt with the Milwaukee Bucks. Designed by creative director DeChazier Pykel, the shirt features a unique design and states “WE ARE ALL CONNECTED.” Shirts were printed by Cream City Print Lounge and will be distributed by HYFIN and the Milwaukee Bucks on-site at Juneteenth.

HYFIN can be found on Instagram (@hyfin.mke), TikTok (@hyfin.mke), Facebook (@hyfinmke), and Twitter (@hyfinmke); or online at hyfin.org.

About Radio Milwaukee
Radio Milwaukee (WYMS-FM 88.9) has been a positive force for Milwaukee on air, online and in the community since its 2007 launch. Through its creative programming and content, non-commercial Radio Milwaukee utilizes a multimedia platform for creating a better, more inclusive and engaged community. 88.9FM broadcasts and streams a unique blend of musical styles, including at least one song by a Milwaukee artist each hour, and short Uniquely Milwaukee stories that foster engagement and positive change. The award-winning organization receives the great majority of its financial support from its 6,000 contributing members, more than 150 underwriters and 25 foundations. The organization runs a 24/7 all-Milwaukee music channel at 414Music.fm online. Learn more about Radio Milwaukee and stream the station at RadioMilwaukee.org or via the 88Nine mobile app.

About HYFIN
Urban Alternative is an innovative, locally customized public radio format connecting to young, diverse audiences through the full spectrum of Black music. Beginning June 19, 2022, Radio Milwaukee will launch Urban Alternative channel HYFIN, with the support of a $450,000 grant from the Corporation for Public Broadcasting. HYFIN will broadcast on-air at 88.9FM HD2, online at hyfin.org and via the 88Nine and HYFIN mobile apps. HYFIN will be simulcast on 88.9FM HD1 from 9 p.m. to 3 a.m. every day.

 

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.