What’s New at American Family Field

New For 2024: Larger Centerfield Scoreboard and New Right Field Scoreboard; 3rd Street Market Hall Annex; Hot Corner Retail Store Expansion

Cousins Subs Brings Back Fan-Favorite Reuben and Mint Shake

Reuben Sandwich and Mint Shake Return for a Limited Time Only

Milwaukee Diaper Mission Returns to Lakefront Brewery for Diaper Drive

Lakefront and Milwaukee Diaper Mission hope to build upon their successful diaper drive in 2023.

Lakefront Brewery Releases “Dive Beer” Milwaukee Lager

Lakefront’s latest light lager promises refreshing, easy drinking.

Sprecher Brewing Acquires Juvee, Adding Energy Category to its Roster of Craft Beverages

Juvee Co-Founder, Sam Keene, to become Sprecher Chief Marketing Officer

Handcrafted

Lakefront hosts an eclectic mix of 18 local vendors to help promote their labors of love.

Cousins Subs® Teams Up with Bobby Portis Jr. to Fight Food Insecurity, Releases Limited-Edition Headband

Sub shop pledges to donate $0.50 for every kid’s meal sold to Feeding America Eastern Wisconsin.

Get Married or Renew Your Vows on Valentine’s Day at Lakefront Brewery

Lakefront welcomes all for a special celebration of love on Valentine’s Day for the 9th year in a row.

1840 Brewing is Transforming Into Springfield, USA for The Springfield Connection!

Bars & Recreation to Transform Former Punch Bowl Social Space into The New Fashioned, an Authentic Milwaukee Experience in Deer District

Lakefront Brewery Announces Hot Wing Challenge and Pairing Flight

In celebration of National Hot Sauce Day, Lakefront puts forth a hot wing trivia challenge.

Sprecher Brewing Beers Win Eight Awards from The Tasting Alliance