Milwaukee World Festival, Inc.
Press Release

Milwaukee World Festival, Inc. Announces Renewal of PepsiCo Sponsorship

PepsiCo will continue to sponsor the Summerfest App

By - Mar 7th, 2018 08:57 am

MILWAUKEE, WI (March 7, 2018) – Milwaukee World Festival, Inc. (MWF) announced the renewal of PepsiCo’s sponsorship today at a meeting of the MWF Board of Directors. PepsiCo is the exclusive and official beverage provider for a variety of categories including carbonated soft drinks, sports drinks, and water for Summerfest and MWF produced events.

PepsiCo will continue to sponsor the Summerfest App, which will include a 15,000 ticket giveaway for July 4, 2018, as well as various other contests on social media. PepsiCo will also add stand-alone beverage stations on the grounds featuring a variety of PepsiCo products such as Aquafina, bubly and LIFEWTR.

“We truly appreciate the long standing relationship we have with PepsiCo and their commitment to Summerfest and the community, which allows us to keep our ticket prices affordable for all of our fans.  We are also excited that starting with this year’s festival, PepsiCo will be increasing their product selection on the grounds, offering more beverage choices for our patrons,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.

For more information, visit

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest 2018 takes place June 27-July 1 and July 3-8, 2018, closed on July 2.  For more details, visit, or Twitter: @Summerfest.

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