Milwaukee Public Market and Lakefront Brewery Partner for Exclusive 20 Year Anniversary Brew

Milwaukee, Wisconsin – July 14, 2025 – In celebration of its 20th anniversary, the Milwaukee Public Market has partnered with local brewing legend Lakefront Brewery to release a commemorative beer: the 20th Anniversary Market Lager. This crisp, limited-release lager will debut on Tuesday, July 15 during the Riverwalk Commons Concert Series performance by Learning to Fly, a Tom Petty tribute band.

“This milestone deserves to be celebrated in a memorable way, and what better way than with a custom-labeled beer from one of Milwaukee’s most respected breweries,” said Paul Schwartz, Executive Director of the Milwaukee Public Market and Business Improvement District #2. “Lakefront has played a major role in shaping Milwaukee’s reputation as Brew City and has been a strong supporter of the Market over the years. It’s an honor to partner with them once again as we say ‘cheers to 20 years!’”

This celebratory beer is light-bodied and refreshing, featuring a clean, smooth finish. It pours pale gold with a white head and is brewed with quality imported noble hops, delivering just the right balance of malt and hop character.

“We’re proud to help the Milwaukee Public Market celebrate this remarkable anniversary with a classic, crowd-pleasing lager,” said Russ Klisch, founder and owner of Lakefront Brewery. “The Market has become a cornerstone of Milwaukee’s vibrant food scene and a beloved hub for socializing among locals and visitors alike, which makes this special release a natural fit.”

In addition to its debut at the July 15 concert, the collaborative beer will be available at all remaining Riverwalk Commons Concert Series events, held at 423 N. Water Street, beneath the I-794 freeway. Dates and a full lineup can be found on the Market website. It will also be available for purchase, while supplies last, at the following Milwaukee Public Market vendors:

• Foltz Family Market
• Thief Wine
• Margarita Paradise
• David Alan Alan’s Smokehouse & Saloon
• St. Paul Fish Company’s Palapa
• West Allis Cheese & Sausage Shoppe

The 20th Anniversary Market Lager is part of a yearlong lineup of special programming and collaborations planned by the Milwaukee Public Market to celebrate its two-decade legacy. To stay informed about upcoming anniversary events, follow the Market on Facebook, Instagram, LinkedIn, and X, or sign up for the email newsletter at milwaukeepublicmarket.org.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.