Marcus Performing Arts Center
Press Release

Marcus Center for the Performing Arts Signs Multi-Year Broadway Series Partnership with Johnson Financial Group

The partnership starts with the 2019-2020 season which includes the Milwaukee premier of HAMILTON and the Marcus Center’s 50th year anniversary celebration.

By - Jan 11th, 2019 12:59 pm

MILWAUKEE, WI (January 11, 2019) The Marcus Center today announced Johnson Financial Group’s multi-year Title Sponsorship of the Broadway at the Marcus Center series. The partnership starts with the 2019-2020 season which includes the Milwaukee premier of HAMILTON and the Marcus Center’s 50th year anniversary celebration.

“We’re excited to be partnering with the Marcus Center as presenting sponsor of the upcoming Broadway Series,” said Johnson Financial Group CEO, Jim Popp. “There are so many cool things happening in Milwaukee right now. Having a great performing arts scene is incredibly important to the vibrancy of the city, so we’re really happy to have the opportunity to stay connected in this way.”

As a non-profit organization, who does not receive direct support from the United Performing Arts Fund, the Marcus Center’s earned income is critical to maintaining the facility for the Center’s resident partners and for enabling the Marcus Center to continue its extensive audience engagement efforts with veterans, families and the greater Milwaukee community including the over 150,000 students that visit the Marcus Center each year to attend various cultural and educational programs.

“We are thrilled to be partnering with Johnson Financial Group,” said Marcus Center President & CEO, Paul Mathews. “Their support of the arts and our venue is an important part of keeping the Marcus Center, and our resident partners, financially strong as we work together to welcome the entire community into our building and on to our grounds.”

Nearly 800,000 people attend various events each year at the Marcus Center, including performing arts, children’s & education programs, community events, commercial presentations, business meetings, social gatherings, fundraisers and other special events. The Marcus Center continues to work on creating an open and welcoming place where all of the community can gather while adding significant economic impact to downtown Milwaukee. Touring Broadway events alone bring in up to 150,000 patrons to the Marcus Center each season.  Johnson Financial Group’s partnership as the Broadway Title sponsor will help the Marcus Center to underwrite operating and capital costs for this key community asset plus allows us to keep rental costs for the Florentine Opera, Milwaukee Youth Orchestra, First Stage, Black Arts MKE, Milwaukee Symphony, Optimist Theater, SueMo Dance Company and Milwaukee Ballet at an affordable level.

About Marcus Center for the Performing Arts. Established in 1969, the Marcus Center for the Performing Arts is the premier performing arts venue in Southeastern Wisconsin.  As the Marcus Center completes its 49th year, it continues to build bridges between diverse members of our community through high-quality arts entertainment in the region and the state.  The touring Broadway series is recognized as bringing the best of Broadway entertainment to Milwaukee for the past 23 years and provides opportunities to educate, entertain and engage audiences. The Marcus Center is also the home to the Milwaukee Symphony, Milwaukee Ballet, Florentine Opera, First Stage plus a variety of other important community and family events throughout the year. For more information about events visit the Marcus Center website at  The Marcus Center is a private non-profit 501(c) 3 corporation and is a dedicated Milwaukee County Veterans Memorial.

About Johnson Financial Group
Johnson Financial Group is a premier, privately owned financial services company offering banking, wealth and insurance solutions. As trusted partners, Johnson Financial Group associates work together to build thriving futures for business, individuals and communities. The nearly $5 billion financial services company operates in Wisconsin, Arizona and Minnesota. Principal owners of Johnson Financial Group are members of the Samuel C. Johnson family. Helen Johnson-Leipold is Chairman of Johnson Financial Group.  For more information visit

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