WISN 12
Press Release

Lindsey Slater Joins the Weekday Morning Team

Sally Severson moves exclusively to 11 a.m. newscast

By - Jul 29th, 2019 08:16 am
Eden Checkol, Sheldon Dutes, Adrienne Pedersen and Lindsey Slater. Photo courtesy of WISN 12.

Eden Checkol, Sheldon Dutes, Adrienne Pedersen and Lindsey Slater. Photo courtesy of WISN 12.

MILWAUKEE, WIS. (July 29, 2019) – WISN 12 Meteorologist Lindsey Slater is moving to “WISN 12 News This Morning” weekdays from 4:30 a.m. to 7:00 a.m., taking over for long-time WISN 12 News Meteorologist Sally Severson, who has decided to reduce her schedule to appear exclusively on “WISN 12 News at 11 a.m.” The changes at the weather desk will take place in late August of 2019.

“I’ve been bringing weather coverage to Wisconsin for over 30 years! I absolutely love doing it, but I’m ready to have a little more time for family, friends, and enjoying our weather outside of the studio,” says Severson. “This certainly isn’t an end. I’m excited to continue the 11 a.m. newscasts and be a part of my favorite WISN 12 specials and events.”

“We are delighted that Sally will remain with us, as she is a staple at our station and beloved by everyone,” says Jan Wade, president and general manager of WISN 12. “So, this isn’t goodbye, but rather a changing role.  We are also fortunate to have Lindsey. She is tremendously talented, loves the morning role and will carry on our tradition of delivering quality weather coverage to all of Southeastern Wisconsin.  Additionally, she enjoys a grass roots connection with viewers,” adds Wade.

Wisconsin native Lindsey Slater will join Adrienne Pedersen, Sheldon Dutes, and Eden Checkol in studio for the weekday morning newscast, “WISN 12 News This Morning.” Sally Severson moves exclusively to WISN 12’s mid-day newscast, “WISN 12 News at 11 a.m.” with anchor Eden Checkol. Severson will continue to be a part of the station’s community initiatives, as well as maintaining her role in WISN’s “Top Teacher” series.

“Sally has set the standard for how you prepare people for whatever weather lies ahead,” Says Slater. “I am honored to take on the weekday morning Meteorologist role and get viewers ready for the day, and I can’t wait to join Sheldon, Adrienne, Eden, and Matt!” adds Slater.

Lindsey Slater joined the Weather Watch 12 team in June of 2016, serving as meteorologist on WISN 12 News during weekend evenings. Prior to WISN 12, she covered the now historic 2011 tornado outbreak in Mississippi, as well as major flooding while working for WDBD-TV. Slater also served as a meteorologist for WKOW in Madison. She began her weather career in 2006, interning with none other than ‘Milwaukee’s Chief Meteorologist,’ WISN 12’s Mark Baden. At WISN 12, she has been counted on to deliver accurate forecasts and help viewers prepare and plan, as well as alert them first and keep them safe when severe weather moves in. When she is not on the desk or in WISN’s weather center, Slater can be seen out in the community reporting for 12 News. She is often one of the first on the scene before, during, and after severe weather strikes Southeastern Wisconsin, including the historic flooding in Burlington, WI in the summer of 2017, and the polar vortex in the winter of 2019. Slater’s connection to the area runs deep, she grew up in Franklin, WI.

Severson has been providing early morning weather broadcasts on “WISN 12 News This Morning” since 1988. An award-winning meteorologist, she has covered weather-related disasters in Wisconsin and around the country, including first-hand reports from Punta Gorda, Fla., during Hurricane Charley in August 2004 and the tornado outbreak in Moore, Oklahoma in May 2014. Severson has twice been awarded Best Weathercast by the Wisconsin Broadcasters Association and was inducted into the Emmy Silver Circle, a lifetime achievement honor bestowed by the National Academy of Television Arts and Sciences.

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television Inc, a wholly-owned subsidiary of Hearst Corporation.  Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.  Hearst Television is recognized as one of the industry’s premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.  Hearst Television is a wholly owned subsidiary of Hearst.  The Company’s Web address is www.hearsttelevision.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.

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