Laughlin Constable Names Lisa Bennett as New Chief Creative Officer
Bennett arrives at LC from newly independent TM Advertising in Dallas where she has spent the past three years as Chief Creative Officer.
Lisa Bennett. Photo courtesy of Laughlin Constable.
Milwaukee, Wis. (October 8, 2018) – – Laughlin Constable (LC), a Top 25 independent agency, announced today that it has hired Lisa Bennett as its Chief Creative Officer. Bennett arrives at LC from newly independent TM Advertising in Dallas where she has spent the past three years as Chief Creative Officer. Prior to joining TM, she was North American Creative Lead for DDB Worldwide and Chief Creative Officer of DDB San Francisco.
Bennett joins LC during a growth streak. In the last two years, the agency has been awarded AOR responsibilities for nine clients, including Yuengling, Milwaukee Bucks, Fleet Farm, World Finance and ASPCA. “The last few years have been exciting for LC, as we broke through on the national scene,” says Mat Lignel, CEO and President of Laughlin Constable. “Lisa is the perfect CCO to take us further on that journey. She is a rare creative leader that combines an intellectual agility with the ability to transform brands through big, business-building ideas.”
Over the course of her career, Bennett’s work has been recognized at top international award shows, including Cannes Lions, One Show, Clio Awards, Webby Awards, Effie Awards and D&AD. She was named one of Advertising Age’s “21 to Watch in the 21st Century” and one of Business Insider’s “Most Creative Women in Advertising.” Bennett has led the creative charge on a diverse group of iconic brands such as McDonald’s, Heinz, Delta Airlines, Coca-Cola, The Clorox Company, ConAgra Foods, STP, Armor All, Intel, e.l.f Cosmetics, Yahoo and Universal Orlando Resort. She has deep expertise across a broad range of industries, including consumer packaged goods, entertainment, travel, healthcare, beauty, auto, retail and technology.
“Laughlin Constable is the best kept secret in our industry,” said Bennett. “Under Mat’s leadership, they have been quietly building a force to be reckoned with. From LC Lab – an innovation engine that delivers technology-based solutions for brands, to The Hive – a full service in-house content production studio, to an integrated team of incredibly nice, hard-working people; they have everything clients are looking for in an agency. I can’t wait to fire up the creative engine and help Mat take LC and our clients’ brands to the next level.”
The move to LC, which is based in Chicago and Milwaukee, is a homecoming of sorts for Bennett. She spent the first 14 years of her career in Chicago at Leo Burnett where she had creative oversight to clients such as McDonald’s, Heinz, Disneyland and Delta Airlines.
“Lisa opens the doors to new clients and a whole new level of creativity,” Lignel says. “On a personal level, she’s the partner I was hoping to find. I know we will challenge each other and have a lot of fun along the way.”
About Laughlin Constable
Laughlin Constable is a 4A’s Top 25, full-service, independent advertising agency, since 1976. With offices in Chicago and Milwaukee, Laughlin Constable leverages creativity and technology to take brands From Now to Next®. In 2018, it was recognized as one of Chicago’s “Best Places to Work” by Crain’s Chicago Business and one of Milwaukee’s “Top Workplaces” by the Milwaukee Journal Sentinel. Its annual billings are in excess of $280 million. The agency’s clients include: ASPCA, Master Lock, Milwaukee Bucks, Northwestern Medicine, Paris Presents, Sears Auto Centers, Transamerica, Wisconsin Department of Tourism and Yuengling. For more information, please visit Laughlin.com, www.Facebook.com/LaughlinConstable or follow LC on Twitter @LaughlinAgency.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.
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