Lakefront Brewery Releases Shifter™ Pale Ale
Lakefront Brewery adds a refreshing, tasty pale ale to its year-round lineup.
MILWAUKEE (September 23, 2019) – Lakefront Brewery is at it again. This time it’s a pale ale with notes of strawberry, peach and apricot called Shifter. It’s flavor-forward featuring pale malt and wheat malt.
It’s 5.2% abv and is brewed with Cascade, Centennial, Cashmere, EL Dorado and Amarillo hops. “The liquid is an excellent balance between bold, full-flavor and drinkability,” noted Lakefront’s Brand Manager, Michael Stodola. “If you like a well-built, true-to-style beer, you can depend on Shifter. Period.”
Shifter Pale Ale was officially released on September 1st and will be a year-round beer.
Lakefront Brewery, Inc. distributes its products to over 30 states, Ukraine, South Korea, Sweden, China, Japan and Canada. Lakefront Brewery, Inc. produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted label approval by the U.S. Government (New Grist). For more information, visit http://www.lakefrontbrewery.comor call (414) 372-8800.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Recent Press Releases by Lakefront Brewery
Lakefront Brewery Expands Its Popular New Grist Line of Gluten-Free Beers With a Lower-Alcoholic, Lower-Calorie Grapefruit Radler, Available Now!
Mar 10th, 2026 by Lakefront BreweryExperts in brewing gluten-free beer and the first to brew one (2005), Lakefront Brewery continues to innovate and experiment in the gluten-free space, ensuring gluten-intolerant beer lovers have quality options on the store shelf.
Lakefront Brewery Launches Recurring Spelling Bee Event Supporting Milwaukee Public Schools
Feb 24th, 2026 by Lakefront BreweryThe inaugural Spelling Bee Showdown expands Lakefront Brewery’s pub-style game offerings after 5 years of popular Wednesday Trivia Nights.
Lakefront Brewery Unveils Tropical Rabbit, a Sun-Soaked Tropical Ipa Helping Escape the Wisconsin Winter, With a Free Beer Party to Celebrate Its Arrival
Jan 27th, 2026 by Lakefront BreweryLakefront Brewery is embracing a balmy mindset with an exciting new year-round release this week of Tropical Rabbit, a citrusy, pineapple, fruit-forward Tropical IPA.












