Lakefront Brewery
Press Release

Lakefront Brewery Releases “Juicify,” a Juicy India Pale Ale

Juicify IPA is a classic, fruity New England-style IPA without the haze, and available all year.

By - Dec 10th, 2020 01:37 pm
Juicify. Photo courtesy of Lakefront Brewery.

Juicify. Photo courtesy of Lakefront Brewery.

MILWAUKEE (December 10th, 2020) – Lakefront Brewery has added another year-round IPA to its ranks in the form of a sweet, New England-style liquid called Juicify. Juicify boasts a 6.8% ABV and a 24 on the IBU scale. With Pilsner and Red Wheat malt combined with a juicy mix of Centennial, Amarillo, Cashmere and Lotus Cryo hops, it’s clean, refreshing and sweet.

“You can think of it as the non-hazy cousin of Hazy Rabbit,” says Lakefront Brewery Brand Manager, Michael Stodola. “If you prefer an IPA without the bitter bite, Juicify could be your go-to. And despite the name, there is no fruit juice added.”

Juicify brings flavors of lemon candy, mango and passion fruit without adding any bitterness. It’s available wherever Lakefront beers are sold. For more information, visit lakefrontbrewery.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.

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