Press Release

Kristin Pierce to Co-anchor WISN 12 News at 5:00 p.m.

WISN 12 journalist will provide important local coverage on weekday evenings

By - Jan 10th, 2023 08:15 am
Kristin Pierce. Photo courtesy of WISN 12.

Kristin Pierce. Photo courtesy of WISN 12.

MILWAUKEE, WI (January 10, 2023) – WISN 12 is naming Kristin Pierce as the station’s new co-anchor of WISN 12 News at 5:00 p.m., effective immediately. She will join long-time WISN 12 anchor Patrick Paolantonio and Milwaukee’s Chief Meteorologist Mark Baden.

“Kristin has quickly become a fixture not only at WISN 12 but also across Southeastern Wisconsin,” says Jan Wade, president and general manager of WISN 12. “From her natural instincts in journalism to her captivating skills in storytelling, she’s a wonderful fit for this newscast.”

In addition to her new role as co-anchor of WISN 12 News at 5:00 p.m., she will continue to serve as co-anchor of WISN 12 News at 4:00 p.m., alongside WISN 12’s Derrick Rose and Mark Baden. Pierce first started working at WISN 12 as a weekend evening news anchor in March 2022.

“Wisconsin feels like home because of the people; they have really embraced me,” states Pierce. “I am thrilled and grateful to be a part of this community- to continue to get to know people and share impactful stories and cover critical issues that make a difference in people’s lives.”

Before joining WISN 12, Pierce was an anchor and reporter at WHAS 11 in Louisville, Kentucky, an anchor and reporter at WWL-TV in New Orleans, Louisiana, and a reporter at WXYZ/WMYD in Detroit, Michigan. Behind the scenes, Pierce has also worked as an associate news producer in both Michigan and Ohio.

Pierce attended Bowling Green State University, graduating cum laude with a Bachelor of Science degree in Journalism and a minor in Sociology. She is a proud member of both Alpha Kappa Alpha Sorority, Inc. as well as the National Association of Black Journalists. A survivor of domestic violence, Pierce is also a strong advocate for and with people impacted by domestic violence.

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation.  Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution.  Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming.  Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

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